Discover Boating, powered by NMMA and MRAA, is driving strong earned media coverage for winter boat shows that reinforces retail boating’s value at the local market level. Recent coverage positions boat shows as the most practical way for consumers to explore boating. Moreover, boat shows are a hands‑on, in-person and expert-led (often by boat dealers!). […]
Author: Discover Boating
Boating Industry Marketing Leaders Unveil Direction to Accelerate Market Expansion
• Industry webinar clarifies roles for Discover Boating, manufacturers and dealers, and shares how to measure success The Market Expansion Advisory Group, comprised of marketing leaders from member companies of the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), announced details of their market expansion strategy to accelerate long-term industry growth amid changing consumer […]
2026 Boat Show Season
• Boston and Atlanta Shows Launch 2026 Discover Boating Event Calendar The 2026 boat show season is officially underway, with two major Discover Boating boat shows opening this week in Boston and Atlanta — setting the stage for new boat sales, marine accessories and boating lifestyle engagement nationwide. The Discover Boating® New England Boat Show®, […]
Discover Boating Boat Show Toolkit
• Promotional Resources to Boost Your Dealership’s Show Success With the flip of the calendar to December 2025, the 2026 Discover Boating boat show season is coming fast! Your customers need a reason to get excited and a voice they can trust. Moreover, they’re looking for guidance on what’s new and why they should attend. […]
Engage the Next-Gen Boater
• How to Stand Out at 2026 Shows With winter boat shows on the horizon, it’s time to align your team around the full consumer experience and build your 2026 playbook — pre-show outreach, on-site experience and post-show follow-up — to turn traffic into qualified leads and sales. Boat shows are more than product showcases […]
Discover Boating Marketing Leadership Summit Brings NMMA, MRAA Members Together to Fuel Growth
The 2025 Discover Boating Marketing Leadership Summit, held Monday, Oct. 6 at The Tampa EDITION, just ahead of IBEX’s opening, in Florida, gathered more than 80 senior-level marketers and decision-makers from NMMA manufacturer members and MRAA dealer members. With a robust speaker line-up, it was a high-impact, full-day event focused on learning and collaboration on marketing […]
Anchoring Interest: How Discover Boating Attracts Future Enthusiasts
The National Marine Manufacturers Association (NMMA) recently shared a story about the Discover Boating Public Service Announcement (PSA) campaign and how it continues to build momentum and public interest for recreational boating. Here are three key takeaways marine dealers like you should understand about the initiative, which highlights the fun, accessibility and safety in boating, […]
Attention Dealers: Discover Boating Marketing Leadership Summit Offers You Exclusive Insights
• Special marketing event created for senior-level leaders at NMMA member manufacturers and MRAA members dealerships NMMA is hosting a one‑day 2025 Discover Boating Marketing Leadership Summit exclusively for senior-level marketing leads at NMMA manufacturer companies and MRAA member organizations. Scheduled from 9 a.m. to 5 p.m., Monday, October 6, 2025 in Tampa, Fla., this invite-only event […]
Strengthen Customer Relationships — Guide Safe Labor Day Boating Adventures
Labor Day weekend has arrived. You can help promote safe boating practices with customers and communities by sharing these trusted resources and safety tips. You can serve as a guide, strengthen customer relationships and help ensure your boating customers enjoy the water responsibly during one of the busiest weekends of the year. Safety Messaging and […]
Leverage Your Team and Customers’ Passion
• Content Creator Strategy —Go Beyond Traditional Sales to Engage Your Brand Fanatics Discover Boating’s recent collaboration with influencers like TODAY, National Geographic, and lifestyle creators is a powerful reminder: people connect with people, not just products. But you don’t need a national media budget to make this work — your employees and customers are […]