Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the helm, allowing them to research, […]
Author: Discover Boating
Deadline Approaching to Join Discover Boating 2025 Boat Finder for Upcoming Shows
The deadline for getting brands listed in the Discover Boating Boat Finder is Friday, Nov. 22 to ensure representation amongst competitors ahead of the 2025 boat show season, and put boats in front of potential buyers before, during and after the show. This free tool is exclusive to Discover Boating boat show brands. Reasons Boat […]
2024 Discover Boating Brand Campaign Attracts Millions
Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated omni channel strategy – including the […]
Discover Boating Video Series Recognized by Sea Tow Foundation in 2024 National Boating Safety Awards
The Sea Tow Foundation announced the winners of the 2024 National Boating Safety Awards, and this year’s Marine Trade Association award went to the National Marine Manufacturers (NMMA) for its Discover Boating Top Safe Boating Tips video series, presented with Progressive® Insurance. These awards, now in their sixth year, recognize outstanding efforts to promote boating […]
Helpful Content to Inform & Engage Customers
Let’s imagine for a second that one of your new customers texts their sales contact at your dealership asking for offshore fishing tips. They add in a follow-up question about wind and its effect on fishing. While some dealers have fishing experts on staff and could answer them quickly and with expert advice, other teams […]
Promote Safe Boating Practices
• Discover Boating provides boating safety resources for industry stakeholders to educate customers Heading into the Labor Day holiday weekend, help promote boating safety by sharing resources and tips with your boating customers. Below is a collection of resources to share in showrooms, on websites and social media platforms so people can responsibly enjoy getting […]
New DiscoverBoating.com Content Engages Audiences
In July, Discover Boating, powered by National Marine Manufacturers Association (NMMA) and the MRAA, featured new content to engage audiences. The fresh articles celebrated Pass the Handle and also featured windsurfing as a fun and unique on-water sport to try. Additionally, DiscoverBoating.com provided tips on snorkeling and diving from a boat to further highlight the various activities in which boaters can participate. […]
DiscoverBoating.com Traffic Increases Following Successful American Century Championship Activation
Discover Boating marketing efforts were in full swing July 12-14 at the star-studded 2024 American Century Championship (ACC), which draws tens of thousands of fans to Edgewood Tahoe Golf Course each year and more than one million television viewers. As a result of Discover Boating’s TV spots that aired during the tournament as well as through […]
Discover Boating Content Highlights Boater Safety Ahead of Summer
Heading into peak summer boating season, Discover Boating website content is focused on providing a variety of safety and lifestyle-related resources, engaging current and new boaters in the U.S. and Canada with timely tips and reminders. To mark National Safe Boating Week last month, Discover Boating shared essential safety tips for boaters in a blog post and […]
Real Boater Stories: Gary Sheffield Joins Discover Boating’s ‘See You Out Here’ Campaign
Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and MRAA, announced today the launch of its latest short film in the “See You Out Here” campaign, Beyond the Diamond: A Life of Boating, Fishing, and Family, featuring nine-time Major League Baseball all-star, Gary Sheffield. The video takes viewers on a day in the life […]
