Author: Kevin Williams

Change in the Boating Customer

The Future Does Not fit Into the Containers of the Past To be successful in today’s competitive marketplace, businesses must understand how to market to each generation and what motivates them. There are four major generational shifts happening in society today: Generation Z (born 1997-2012), Millennials (born 1980-2000), Generation X (born 1965-1980) and Baby Boomers […]