The marine industry must rethink its outdated pricing system as transparency becomes a consumer expectation.
Author: Matt Gruhn
The Great Marine Dealer Reset
Why 2026 Must Be the Year We Reinvent the Dealership Business Model.
Boat Dealers’ 2026 Roadmap to Success
Trying to predict the future is futile, but these strategies can help you prepare for the ride
Don’t Blink, AI Won’t Wait for You
AI isn’t tomorrow’s technology — it’s already reshaping how consumers buy, negotiate, and expect businesses to respond. The question is, will your dealership evolve with it?
System Reset: Today’s Boat Buyer is Not Yesterday’s
Today’s customer expects more — a smarter, more engaging dealership experience. The choice is clear: invest in your team, your tools, and your future to meet the moment, or wait for the market to change on its own.
Wake-Up Call: What’s Next for Marine Retail
Our industry is being fundamentally reshaped, but Dealer Week can help businesses regain perspective.
How Manufacturers Can Keep a Better Pulse on Retail Realities
Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.
A Letter from MRAA’s Board of Directors
MRAA’s Board of Directors responds to member concerns related to the escalating costs of Boats Group’s online marketplaces.
Identifying Opportunities in the Dealer-Manufacturer Relationship
Collaborative effort between the MRAA board and leading manufacturers and suppliers focuses on driving improvements in the customer experience. By Matt Gruhn, MRAA President In the world of major unit retail, stark differences exist between the auto and marine industries. Major unit sales volume, alone, drives the bulk of the disparities between how each industry […]
The Nexus of Success
The relationship among dealers, manufacturers and customers is more critical than ever. By Matt Gruhn, MRAA President In 2018, an eye-opening report surfaced about the health of the marine industry. It revealed the attrition rates of first-time boat buyers. Close to 40% were selling their boats and leaving boating within the first five years of […]