Author: MRAA

That was then, this is now

When I first entered the marine industry in 1999 after a long and rewarding career in the auto business, we were designing and building websites for dealers at a company called BoatVentures, which later became Channel Blade. During that time, we worked closely with a great number of boatbuilders that had Vice President- or Director-level […]

Determine who comes first

There’s no doubt that there are aspects of the marine industry and the individual companies that make it up that are unique compared to other industries and businesses. But exactly how different the factors that drive success in a given marine business vary from a similarly sized business in another industry … well, that’s debatable. […]

A common misunderstanding

In the year and half that has passed since taking on the roll as Lead Certification Consultant, I’ve witnessed a common misunderstanding among many dealers concerning the literal translation of the requirements for Certification. It was bestowed upon me by the MRAA staff and the dealers who sit on our Board of Directors that each […]

CellTuck, LLC Joins MRAA as the newest Premier Partner

MINNEAPOLIS, March 22, 2017— CellTuck, LLC, a leading dealer website development and management provider, has joined the Marine Retailers Association of the Americas as a Premier Partner member. A longtime RV service provider, CellTuck says it has established its presence in the marine market at the urging of its customers, building software that enables dealers […]

No time for training

During my early days running a dealership and then later at Channel Blade, we constantly made or heard the excuse: “We don’t have time for training. We need to work the phones or sell or fix something.”  We learned later that not dedicating time to training cost us a ton in wasted time! Not to […]

Brick and mortar vs. click and order

Amidst the monotony of the ongoing political banter and the optimism of a growing economy, you may have missed a troubling report coming out of CNN Money. The report, published just last week, suggests that the American economy may be experiencing the bursting of a retail bubble. Dispute the concept of a retail bubble if […]

Tools to compete in the job market

Good people are hard to find. This statement is as old as any other business cliché, but it has never been more of a slap in the face for me than it is today. I’m writing this blog as I wait for an interview candidate, who is now more than five minutes late for his […]

Infinity Woven Products Becomes a MRAA Platinum Partner

The Marine Retailers Association of the Americas welcomes Infinity Woven Products, LLC, manufacturer of luxury vinyl flooring, as its newest Platinum Partner member. “Over the past few years, we have taken an intentional approach to be the best marine supplier in the industry,” says Warren J McCrickard, Vice President of Corporate Sales. “Strengthening our partnership […]

Trade Only Joins Partnership to Produce Monthly Pulse Reports

Soundings Trade Only, the Marine Retailers Association of the Americas and Baird Research have expanded a partnership to compile, analyze and deliver the most detailed insights into retail boating’s economic health. First launched by MRAA and Baird in December 2013 as the first report of its kind compiled specifically for marine retailers, the Marine Retail […]