Author: MRAA
MRAA adds Program Marketing Coordinator
Katie Eichelberger brings expertise and fresh perspective to MRAA marketing team. MINNEAPOLIS, June 19, 2017 – The Marine Retailers Association of the Americas announced expansion of its marketing team, hiring Katie Eichelberger as a Program Marketing Coordinator. Eichelberger has a background in marketing and communications with a Bachelor of Arts degree from Simpson College in […]
How to Get More Done Faster
Over the weekend, I stumbled over something that might help both of us in the heat of the season – the boating season for you, and the product development season for the team at the Marine Retailers Association. While you’re busy selling and servicing boats, we’re busy working with industry experts to create new workshops, […]
Massachusetts KIDS Boating Day
The Massachusetts Marine Trades Association (MMTA) is happy to announce that we have declared Saturday June 10th, 2017 as “Massachusetts KIDS Boating Day”. Currently, there are four KIDS boating events taking place in Massachusetts on Saturday June 10th. The current list of events is below, but more events may be added before Saturday. Chairman Bill […]
Boaterz and Bikerz Hull of a Tour4 Revs Up for Summer Adventure in New England
May 31, 2017, Venice, FL – Boaterz n Bikerz of America Hull of a Tour4 is revving up for yet another awesome adventure July 15 – 22. This year’s event, dubbed “The Lobster Roll,” features a guided ride covering a thrilling mix of mountain and coastal terrain throughout New England including Maine, New Hampshire, Massachusetts […]
How to Coach In the Heat of the Season
Memorial Day Weekend is a memory. The winter shows are over. The spring cleaning is done. All the boats once in storage are now in the water. The units sold at the shows have been delivered. And sales training is complete. Wait a minute! Do we ever stop learning or practicing our skills? Do athletes […]
Member Spotlight: Ashley Smith & Eric Smith
Boat Owners Warehouse Announces New Location
Boat Owners Warehouse – A fixture of the South Florida marine community since 1979 is excited to announce their fourth and newest location at 1830 SE Federal Highway, Stuart, Florida. This location will join the other 3 stores located in Fort Lauderdale, Pompano Beach and Riviera Beach. Slated to open April 12th 2017, this 7200 […]
A Seat at the Table
Today’s boating industry could teach politicians a thing or two about coming together for the greater good. And who knows? Perhaps we’ll get the chance. This week, the industry is gathering in Washington, D.C., at the American Boating Congress, which attracts people from just about every corner of the recreational marine business. While the No. […]
Marketing Certification to Consumers
One of the most frequently asked questions by dealers considering getting Certified is: “What is the industry doing to make consumers aware of the benefits of doing business with a Certified dealer?” The answer is: Quite a bit! First and foremost, we believe in empowering YOU to tell your story of how Certification makes you […]
