The MRAA Educational Foundation has partnered with the American Boat & Yacht Council to launch two new scholarship programs, for which they are currently seeking applications. The Basic Scholarship provides the recipient complimentary access to ABYC’s Introduction to Basic Marine Electric & Corrosion Protection, a four-day course that provides the newcomer to marine electrics with […]
Author: MRAA
How Do I Plan for (and Make the Most of My Time at) MDCE 2014?
The 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., is an amazing opportunity to take advantage of the best educational resources the marine industry has to offer its retailers. As a MICD, we’re confident you’re already aware of MDCE’s value to you and your business. Chances are you’ve been attending […]
Save Big on Custom Videos at MDCE 2014
If you’ve ever investigated the cost of producing a custom video for your dealership, you’d know that a professional job could cost upwards of $15,000 or more. The MICD program is taking some of the sting out of this enormous cost by making professional, completely customizable, consumer-facing videos available exclusively for MICDs for just $1,475 […]
Applications Sought for Leadership Development Scholarship
The MRAA Educational Foundation and Spader Business Management are seeking applicants for the 2014 Duane Spader Leadership Development Scholarship. The scholarship was founded to honor the marine industry service of Spader Business Management founder Duane Spader, as well as his leadership philosophy of life-long learning. The recipient, who receives full tuition to attend the Spader […]
Applications Sought for Kevin Lodder Scholarship
The MRAA Educational Foundation is seeking applicants for the 2014 Kevin Lodder Scholarship. The Kevin Lodder Scholarship Fund, which was founded in memory of Kevin Lodder of Lodder’s Marine in Fairfield, Ohio, provides a full scholarship to attend a week-long Spader Business Management Total Management 1 Workshop to an employee of a Marine Retailers Association […]
MDCE 2014 Early Bird Registrations Hit Record HIgh
Registrations for the 2014 Marine Dealer Conference & Expo are at a record high of 683 following the close of the event’s Early Bird registration period, which ended at midnight Central Time on Friday, Sept. 19. This number represents a 14.4-percent increase over registration figures at the same time last year. Last year’s Early Bird […]
Explore the Future of Digital Marketing at MDCE 2014
In today’s rapidly changing digital marketing environment, it can be a challenge for even the savviest of marine dealerships to stay atop the latest Internet trends. Dealers may question whether their efforts are paying off, if they’re using the available tools to their maximum capacity, or if there’s a better way entirely to market their […]
Plan For Peak Performance at MDCE 2014
Everyone seeks to improve and grow their business, whether the focus is revenue, profits, customer loyalty, employee satisfaction, or all of the above. But without smart goals and a step-by-step plan to reach them, it’s unlikely you’ll move the needle. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., […]
Encourage Prospects to Buy
Without being aware of it, many dealerships discourage their best prospects from buying. To stem the tide of runaway sales, businesses need to know what they’re inadvertently doing to turn prospects away and counteract these measures with positive momentum designed to win sales and create customer loyalty. At the 2014 Marine Dealer Conference & Expo, […]
Glenn Roller to Lead MDCE Manufacturer Rep Training
MINNEAPOLIS, September 12, 2014 — The manufacturer rep/dealer relationship can be a delicate one. But when a true partnership is built, it can prove equally rewarding to both parties. Reps can help dealers select the right products and services for the local market, and the two parties can work together to provide excellent goods and […]
