As the marine industry gets back on track for growth, hiring has become a key area of focus for many marine dealers. Yet statistics reveal that typical businesses only hire the best person for the job about 20 percent of the time. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in […]
Author: MRAA
MRAA Members: Exclusive Access to Digital Showroom Manager
The Marine Retailers Association of the Americas has added a new benefit for association members through its MRAA Rewards Program. MRAA members are now entitled to discounts on both initial brand setup and model year and monthly update fees for Marine Dealer Technologies’ Digitial Showroom Manager, an interactive, cloud-based tool accessible via the internet that […]
Raise Your Sales Game at MDCE 2014
In both sports and business, evidence suggests that the best performers focus on the fundamentals, and the teams that make the fewest mistakes are the ones that win the most games. More marine retailers lose out on deals due to lack of attention to the basic sales process than because of ineffective word tracks or […]
Fill Your Online Marketing Holes at MDCE 2014
MINNEAPOLIS, July 1, 2014 — More than 80 percent of consumers conduct research online before buying a boat, yet few marine dealerships are properly positioned to capture these leads and transform them into customers. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., dealership salesman, author and marketing coach […]
MRAA Receives Top Honors From Midwest Society of Association Executives
The Marine Retailers Association of the Americas was honored at the Midwest Society of Association Executives 58th Annual Meeting on Tuesday, June 17 with the MSAE Award of Excellence for its “Shifting From What to Why” campaign. Shortly after coming on board as MRAA president in 2011, Matt Gruhn embraced the mantra of Simon Sinek’s […]
MDCE 2014 to Feature 12 New Speakers
The 2014 Marine Dealer Conference & Expo will feature the most powerful educational lineup in the history of the event, offering more sessions for today’s marine industry professionals than ever before. Twenty-four experts will provide 30 presentations at the MDCE, taking place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla., and half […]
Upgrades Made to Discover Boating Lead System
The Discover Boating Lead System introduced some new upgrades last Thursday, June 19.The system enhancements are designed to make the process of retrieving leads even simpler, including automating their delivery directly to your e-mail inbox. As a Marine Industry Certified Dealership, it’s important that you take full advantage of your access to the DBLS. Every […]
How Do I Make the Most of Sending an MICD Press Release?
Now that you’re a Marine Industry Certified Dealership, it’s time to let folks know about your achievement. You invested a lot of sweat equity, time and money into becoming Certified, and the effort is worth boasting about to both local and national consumer and trade media outlets. The best way to make the announcement about […]
MDCE Adds Fourth Educational Track to 2014 Lineup
The Marine Dealer Conference & Expo will offer conference attendees four different educational tracks to choose from at the upcoming event: Sales, Marketing, Leadership and Service Plus. MDCE takes place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. This year, MDCE organizers decided to up the total number of tracks at the […]
Develop a Master Service Advisor at MDCE 2014
In a marine dealership, the service advisor position is often responsible for making or breaking the customer’s retail experience – and the service team’s work experience. That’s why it’s critical to employ someone that excels at advocating for both the dealership and the customer. At the 2014 Marine Dealer Conference & Expo, taking place Nov. […]
