In both sports and business, evidence suggests that the best performers focus on the fundamentals, and the teams that make the fewest mistakes are the ones that win the most games. More marine retailers lose out on deals due to lack of attention to the basic sales process than because of ineffective word tracks or […]
Author: MRAA
Fill Your Online Marketing Holes at MDCE 2014
MINNEAPOLIS, July 1, 2014 — More than 80 percent of consumers conduct research online before buying a boat, yet few marine dealerships are properly positioned to capture these leads and transform them into customers. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., dealership salesman, author and marketing coach […]
MRAA Receives Top Honors From Midwest Society of Association Executives
The Marine Retailers Association of the Americas was honored at the Midwest Society of Association Executives 58th Annual Meeting on Tuesday, June 17 with the MSAE Award of Excellence for its “Shifting From What to Why” campaign. Shortly after coming on board as MRAA president in 2011, Matt Gruhn embraced the mantra of Simon Sinek’s […]
MDCE 2014 to Feature 12 New Speakers
The 2014 Marine Dealer Conference & Expo will feature the most powerful educational lineup in the history of the event, offering more sessions for today’s marine industry professionals than ever before. Twenty-four experts will provide 30 presentations at the MDCE, taking place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla., and half […]
Upgrades Made to Discover Boating Lead System
The Discover Boating Lead System introduced some new upgrades last Thursday, June 19.The system enhancements are designed to make the process of retrieving leads even simpler, including automating their delivery directly to your e-mail inbox. As a Marine Industry Certified Dealership, it’s important that you take full advantage of your access to the DBLS. Every […]
How Do I Make the Most of Sending an MICD Press Release?
Now that you’re a Marine Industry Certified Dealership, it’s time to let folks know about your achievement. You invested a lot of sweat equity, time and money into becoming Certified, and the effort is worth boasting about to both local and national consumer and trade media outlets. The best way to make the announcement about […]
MDCE Adds Fourth Educational Track to 2014 Lineup
The Marine Dealer Conference & Expo will offer conference attendees four different educational tracks to choose from at the upcoming event: Sales, Marketing, Leadership and Service Plus. MDCE takes place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. This year, MDCE organizers decided to up the total number of tracks at the […]
Develop a Master Service Advisor at MDCE 2014
In a marine dealership, the service advisor position is often responsible for making or breaking the customer’s retail experience – and the service team’s work experience. That’s why it’s critical to employ someone that excels at advocating for both the dealership and the customer. At the 2014 Marine Dealer Conference & Expo, taking place Nov. […]
Make the Dealership Culture, Cash Connection at MDCE 2014
When you build a strong dealership culture in which employees feel vested in the business, it can unlock higher sales and profitability for even the most successful marine dealerships. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., leadership guru John Spence will present dealers with the tools they […]
USCG Announces Record Low Number of Boating Fatalities in 2013
On May 13, the U.S. Coast Guard released its report on recreational boating statistics for 2013 and announced a new record low of 560 boating fatalities last year. The fatality rate per 100,000 registered boats was 4.7, down 13 percent form a reported 5.4 in 2012. “This is great news that confirms recreational boating is […]
