Here are three great tips for talking to/working with media outlets when they call to inquire about your MICD status or have general questions about the MICD Program: 1.) Designate a spokesperson. Make sure that when media calls — because you never can be sure who will call or when — you’re prepared. Decide ahead […]
Author: MRAA
ABC Set for May 5-7 in Washington, D.C.
The American Boating Congress (ABC) is the industry’s annual legislative conference that brings recreational boating leaders to our nation’s capital to formulate public policy and present a unified front on issues that impact the health and profitability of marine businesses. This year, 38 organizations are endorsing ABC as co-hosts – including the Marine Retailers Association […]
MRAA Supports Sport Fish Restoration and Boating Trust Fund
The Marine Retailers Association of the Americas (MRAA) is asking Congress to reauthorize the Sport Fish Restoration and Boating Trust Fund with some recommended amendments to the allocation of program funds. The Trust Fund, which is funded by $600 million collected annually from taxes on fishing tackle, import duties on boats and equipment, and a […]
MRAA Opposes E-15
Increasing ethanol content in gasoline is bad for boats and the boating business. The Marine Retailers Association of the Americas (MRAA) opposes attempts to increase the Renewable Fuel Standard, which would enable the level of ethanol in gasoline to reach 15 percent (E-15) or higher, and asks Congress to support legislation reducing the ethanol content […]
MRAA Meets with Rep. Miller on Asian Carp
The Marine Retailers Association of the Americas (MRAA), BoatUS and the National Marine Manufacturers Association (NMMA) met with key staff members in Rep. Candice Miller’s (R-MI) office March 28 to discuss the history and potential impact of the expanding Asian carp threat in the Great Lakes. Miller introduced H.R. 4001, the Defending Against Aquatic Invasive […]
Participate in Pre-ABC Webinar April 23
The National Marine Manufacturers Association (NMMA) is inviting American Boating Congress (ABC) attendees to attend a pre-conference issues briefing webinar on Wednesday, April 23 from 2 to 3 p.m. ET. During this one-hour webinar, NMMA government relations staff will review the recreational boating industry’s most important policy issues and how to best communicate them to […]
MRAA Launches “I Am MRAA Social Media Video Contest
The Marine Retailers Association of the Americas (MRAA) is launching a members-only social media contest that encourages dealerships to create a short video about the impact of MRAA membership on their business and post it on their respective Facebook pages. The winner will receive two full-conference passes to the upcoming Marine Dealer Conference & Expo […]
Get Ready for New DB Campaign Launch Friday
The industry will unveil its brand-new Discover Boating (DB) campaign this Friday, March 28, and it’s important that Marine Industry Certified Dealerships are primed to take full advantage of the benefits that come with it. The new campaign’s objective is simple: To grow awareness of and build a positive perception around boating. The plan for […]
Meet the New MICD Content Manager
Welcome Lindsey Johnson, the new content manager for the MICD Program. Johnson will be responsible for helping raise awareness of MICD for industry and consumer audiences alike. She comes to the program with more than 13 years professional experience in the marine industry, as both a journalist/editor and communications/PR professional, having worked for trade and […]
How can I use social media to promote MICD?
Unless you’ve been living under a rock, you know that social media sites (Facebook, Twitter, Instagram, Google+, YouTube, etc.) are where it’s at. They’re probably the best places to connect with customers and interact with them on a personal level outside the dealership. Take advantage of valuable social media outlets to promote your MICD status. […]
