The Boat House Chicago hosted the first ever “Boat-In” Movie Night on the Chain O’ Lakes! During these uncertain times, entertainment venues and entertainment in general is limited. That’s why we decided to help give our boating family and friends a lasting memory this summer! Starting at 8:15pm The Boat House Chicago showcased Finding Nemo […]
Author: MRAA
Jeff Husby Named President and CEO of WaterSports Central
WaterSports Central LLC (WC), Georgia and South Carolinas premier boat dealership with six retail locations featuring Nautique, Crownline, Bryant, Xcursion, and South Bay brands, today announced and welcomed veteran marine retailer Jeff Husby as its partner, president and CEO. Preston Davis who has served as the organization’s senior executive since 2017, moves into an advisory […]
New Boater Interest Drives Boat Leads to Soar Past Expected July Fourth Peak
New visitors to Boat Trader, YachtWorld and boats.com up more than +50% in July Leads flourished across U.S. with over +200% YoY growth in nearly all regions Boats Group’s soldboats.com database shows boat sales increased +30% YoY Data from July for Boat Trader, YachtWorld and boats.com show traffic (+49% YoY) and leads (+193% YoY) continue […]
Take Me Fishing and Discover Boating Joint ‘Get On Board’ Campaign Signals Success
In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine […]
MRAA launches virtual program for post-sale follow-up
In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA today announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have […]
Continue to Train Your Customers in Boating
When your customer received their boat, hopefully you were able to give them an in-depth orientation and demo at delivery. But, as many of us know, one hour or a couple hours of training do not make for an expert boater. Now is the time to think about how you can offer additional training opportunities […]
Anglers Praise Decision to Strengthen Striped Bass Populations
The Atlantic States Marine Fisheries Commission votes to improve menhaden management WASHINGTON D.C. —The Atlantic States Marine Fisheries Commission voted unanimously today to improve management strategies for Atlantic menhaden, by requiring consideration for the small baitfish’s impact on fish up the food chain. Economically important sportfish such as striped bass rely on healthy menhaden populations […]
Certified Dealers Share How They Care for Customers
Customer experience is one of the three pillars of the
Great American Outdoors Act signed into law
WASHINGTON, D.C. – August 4, 2020 – President Trump today signed the strongly biparisan Great American Outdoors Act, the most significant conservation package in a generation, into law. This comes after the U.S. House of Representatives and Senate overwhelmingly passed the package to fully fund the Land and Water Conservation Fund and address the significant […]
Center for Sportfishing Policy Reevaluates Federal Progress on Modern Fish Act Enforcement
On July 1, 2020, The Center for Sportfishing Policy (CSP), the nation’s leading advocate for saltwater recreational anglers whom the MRAA works closely with, updated its Modern Fish Act Progress Report, which grades how the federal government is implementing the law in terms of timeliness, stakeholder input and substance. On December 31, 2018, President Donald […]
