The Marine Retailers Association of the Americas and Rollick announced today an expansion of the organizations’ partnership, aimed at helping boat dealers attract new customers, enhance the customer experience, streamline the buying process and measure satisfaction throughout the sale and ownership cycles. Rollick became an Education Champion Partner of the MRAA in 2019, supporting the […]
Author: MRAA
Horseshoes, Hand Grenades and COMPLIANCE? Good Faith Matters In Meeting Compliance Requirements – Even In COVID 19 Days
This blog post was authored and submitted by Myril Shaw of Dealer Profit Services, LLC. Compliance. No one wants to talk about it. It is that boring topic – just a bunch of useless rules, regulations and paperwork – until you get on the wrong side of law. How does that happen? You inadvertently allow […]
Horseshoes, Hand Grenades and COMPLIANCE? Good Faith Matters In Meeting Compliance Requirements – Even In COVID 19 Days
This blog post was authored and submitted by Myril Shaw of Dealer Profit Services, LLC. Compliance. No one wants to talk about it. It is that boring topic – just a bunch of useless rules, regulations and paperwork – until you get on the wrong side of law. How does that happen? You inadvertently allow […]
Sharpen your team’s phone skills today
When we operate out of our normal businesses, dedicated staff typically receive all inbound calls. We train them how to transfer calls, how to answer customer questions and how we represent our brand over the phone.
MRAA President Matt Gruhn Appointed to Minnesota Outdoor Recreation Task Force
The Minnesota Department of Natural Resources and Explore Minnesota Tourism department appointed Marine Retailers Association of the Americas President, Matt Gruhn, to their joint Outdoor Recreation Task Force today. Created by Governor Tim Walz in December with industry support, the task force will bring together outdoor recreation stakeholders to identify opportunities to expand access, and […]
MRAA Launches Cash Flow Management Webinars for Boat Dealers
6 Key Steps to Making Video Sales
For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel to sell a boat. After all, with phone, email, and now texting available to help bridge the communication divide between buyer […]
How are you doing? Really?
With everything in the world changing faster than we can wrap our brains around, just as I start to feel like I understand what’s going on – it changes. Keeping up morale and managing stress at a time when we are all maxed out on stress and worry is hard, and here are a few […]
Now’s the Time to Communicate with Your Customers Via Video
There’s a lot of confusion in the marketplace right now. Is your dealership open? What are you doing to keep me, as a buyer, safe? Should I buy a boat, book a service appointment, or buy parts or accessories from you right now? The easiest — and most sincere — way to communicate messages to […]
Time to Reduce Your Repair Cycle Time
As people start practicing social distancing by getting out on their boats, they’re going to need service. I talked to one dealer in Florida yesterday who said her service business is booming because people want their boats prepped; they need their 100-hour service; and they’re using their boats enough to need some other repairs and […]
