People are stressed. People are worried. People are concerned. Now is a great time to showcase the benefits that come with boating. It might be hard to remember this, as we’re all just as stressed as everyone else. But think about all of the ways boating can cure those quarantine ills. Boating is a stress […]
Author: MRAA
What Kinds of Messaging Should I Be Sharing During this Pandemic?
Communicating with customers right now is complicated. From your end, you want to sell more boats, book more service appointments and increase revenue (or at least stop it from slipping too low), so you can pay your staff and keep the lights on. But it’s a sensitive and confusing time in the world, so any […]
MRAA Calls on State Governors List Marinas and Repair Facilities as “Essential”
MRAA’s Advocacy team is calling on all state Governors to adopt the Department of Homeland Security’s Cybersecurity & Infrastructure Security Agency (CISA) guidelines on identification of critical infrastructure businesses and employees, which includes marinas, and repair and maintenance facilities. Many states have issued shelter at home policies to limit public movement to fight the spread […]
DOL Publishes Guidance Explaining Leave Under The Families First Coronavirus Response Act
On Tuesday, March 24, 2020, the U.S. Department of Labor announced they will be hosting a national online dialogue to provide employers and employees with an opportunity to offer their perspective on compliance and implementation of the Families First Coronavirus Response Act. This bill, signed into law last week, provides paid sick leave, free COVID-19 […]
MRAA Priorities for COVID-19 Small Business Stimulus Package
This morning the U.S. Congress is finalizing their $2-trillion economic relief package for businesses to address the severe impact of the coronavirus pandemic on small businesses and their employees’ financial stability. MRAA, along with NMMA, and Association of Marina Industries (AMI), actively engaged with leaders in the U.S. House of Representatives and U.S. Senate throughout […]
MRAA Provides Free Access to Online Learning for Boat Dealers
The Marine Retailers Association of the Americas announced today that it has made its entire library of standard educational courses found at MRAATraining.com available for free to any boat dealer who would like access. MRAATraining.com features 140 courses key to dealership growth and success, such as sales, marketing, customer service, F&I and the service department. […]
It’s Time to Text Your Customers, but You Have to Do It Right
Note: In response to the COVID-19 crisis, all standard MRAA educational courses found at MRAATraining.com will be available free of charge to any dealer who wants to use the content from now through May 31st. Between now and then, we will be posting regularly to highlight courses that may be useful during this time. Are […]
MRAA Expands Its Webinar Series for Boat Dealers
In response to the ongoing COVID-19 crisis, the Marine Retailers Association of the Americas expanded its Ask the Expert series of live webinars for boat dealers to help them navigate decision-making in the coming weeks and months. “Today’s business environment leaves dealers with numerous critical questions — questions about caring for their employees and customers, […]
Responding to the Coronavirus: A Place to Start
Let’s face it: There’s no one here on Earth who is an expert on how to adjust your marine business for success in the face of this Coronavirus Pandemic. Frankly, none of us have been through this before – the “experts” included. But we all need to begin adapting to the changes taking place, whether […]
MRAA Launches COVID-19 Resources for Boat Dealers
In the first of a multi-step plan to support marine dealers with their response to the coronavirus and ensuing economic challenges, the Marine Retailers Association of the Americas has launched a webpage with resources for the industry to tap into. This page will be updated daily with new resources as they become available. “If you’re […]
