Following the success of two recent webinars that focused on asking experts the questions that marine retailers care about, MRAA has decided to launch a free monthly webinar series titled “Ask the Expert.” The first entry in the series is “Ask the Expert: How to Keep Your Dealership Safe,” featuring security expert Robert Siciliano, on […]
Author: MRAA
MRAA’s Dealer Week Receives World-Class Net Promoter Scores
Dealer Week, the annual conference and expo of the Marine Retailers Association of the Americas, held Dec. 8-11, 2019 in Tampa, Fla., finalized its post-event attendee survey campaign to find that dealer attendees rated the event with world-class net promoter scores. “To reinvent our annual conference, we collaborated with the dealer community, leading manufacturers and […]
Three Service Providers Commit to MRAA Partnership in January
The Marine Retailers Association of the Americas is pleased to announced that Avonbrook Software Solutions, Honda Marine and Markel have committed to the MRAA at the Partner level. Through Partner Membership, marine manufacturers, suppliers and service providers commit to align their brands with the programs and opportunities that MRAA works to provide the dealer body […]
Give Your Dealership Some Love this Valentine’s Day
Don’t just shower your significant other with love and presents on Valentine’s Day! Remember to give your business the time and attention it deserves by giving the gift of continuous improvement to your dealership. Here at the MRAA, we know how difficult choosing the perfect gift can be so we have compiled a guide to […]
Dealer Week Awarded 2019 Neptune Awards Honorable Mention
Dealer Week, the reimagined Marine Retailers Association of the Americas Conference and Expo, was awarded Honorable Mention in the Event Marketing / Grassroots category of the 2019 Neptune Awards. Honorees were recognized at a combined Marine Marketers of America and Boating Writers International meeting during the Miami International Boat Show on February 13. Dealer Week’s […]
MRAA files comments on Florida Keys National Marine Sanctuary
On Friday, January 31, MRAA submitted comments to the National Oceanic and Atmospheric Administration’s (NOAA) in response for its request for industry comments on its Draft Environmental Impact Statement for the Florida Keys National Marine Sanctuary: Restoration Blueprint. The Florida Keys National Marine Sanctuary is a significant destination for millions of recreational boaters and anglers […]
The Employee Process
Intent: To assure that dealers are taking care of their staff. Employee satisfaction leads to customer satisfaction. Certification Requirements: An employee handbook… check! Branded clothing and/or name tags… check! Performance evaluations… check! Quarterly Management Review process… check! Process Improvement Reports… check! As part of the Certification program, we want to make sure that your employees […]
Dealer to Dealer: February 2020
How do you and your team inspire prospects and customers to trust you? “Lasting trust is accomplished over time. If you view your walk ins and leads like “just a number” you are going in the wrong direction. Helping a client find what truly fits their needs and not trying to cram them into your […]
26 Dealerships Achieved Marine Industry Certification Status in 2019
The Marine Retailers Association of the Americas is pleased to announce that 26 dealership locations achieved the Marine Industry Certified Dealership status in 2019. The Marine Industry Dealer Certification Programs provides marine retailers with a customizable blueprint to help establish efficient and effective processes. The program offers tools to engage your employees in a business’ […]
MRAA Board of Directors Approve ACMA Resolutions for 2020
The Marine Retailers Association of the Americas’ Board of Directors voted to adopt the Advisory Council of Marine Associations’ (ACMA) policy resolution to help direct the MRAA’s legislative and advocacy efforts for 2020. ACMA, created to advise the MRAA on its annual policy agenda, is comprised of state, regional and national marine trade associations, and […]
