The Massachusetts Marine Trades Association (MMTA) has been selected as the recipient of the 2019 Marine Trade Association Technical Scholarship. The scholarship was presented to Randall Lyons, President of the Massachusetts Marine Trades Association (MMTA), on Tuesday morning, Dec. 10, as part of the Dealer Week Awards Luncheon in Tampa, Fla. The MRAA Educational […]
Author: MRAA
Sara Anghel Named Darlene Briggs Woman of the Year
Sara Anghel of the National Marine Manufacturers Association Canada has been selected as the recipient of the thirty-third annual Darlene Briggs Marine Industry Woman of the Year Award. The award was presented to Anghel by the 2018 award recipient, Angela Pilkington, on Tuesday morning, Dec. 10, as part of the MRAA Dealer Week Awards Luncheon […]
Your Answer to Customer Questions in 2020
Today’s customers are finicky. Technology has given them seemingly endless paths to purchase. They pop up almost as imaginary prospects, clicking on our website, opting out of our cookies permissions, closing our lead forms, denying our chat functions, and never EVER requesting a brochure. We want to believe they are out there. They’re on our […]
MRAA’s Dealer Week Announces 2020 Dates, Location
Dealer Week will take place Dec. 8-11, 2020, in Austin, Texas. Next week MRAA’s newly reimagined conference and expo, Dealer Week, will welcome more than 1,000 industry members to its inaugural edition in Tampa, Fla. However, plans are already well underway for the 2020 event, which will take place Dec. 8-11 at the Austin Convention […]
Industry Celebration at Dealer Week Features Live Music Made Possible by Kicker Marine Audio
The Dealer Week Industry Celebration, which takes place on the Tampa Riverwalk at 8 p.m. Tuesday, Dec. 10, is open to all conference attendees and will celebrate the 2019 accomplishments of the entire marine industry. Dealer Week, the newly reimagined MRAA Conference & Expo, has updated the format of previous MRAA events in many ways, […]
MRAA, Rollick, Inc. Partner on Dealer Education
The MRAA announced today that Rollick, Inc. has partnered with the organization as an Education Champion. Education Champions agree to support the educational programming that the MRAA delivers to its members by leveraging their industry expertise and resources. Additionally, they help fuel the execution and creation of the Association’s education products through a year-round sponsorship. […]
MRAA Members Save on Residential Surcharges for the Holiday 2019 Season
Both FedEx and UPS have announced that they will not apply peak season surcharges on residential deliveries this holiday season, giving e-commerce retailers much to celebrate. However, as in the past, both carrier companies continue to implement additional peak surcharges on large shipments, or those requiring additional handling for the holidays. Online sales are expected […]
Dealer to Dealer: November 2019
What is one big trend are you watching as you begin to prepare for 2020? “Pontoon Inventory levels.” – Chad Taylor, Taylor’s South Shore Marine “Triple & quad center consoles” – Jim Dragseth, Whiticar Boat Works, Inc. “Watching the alternative propulsion methods. GreenLine Yachts is building the only true Hybrid currently available in the US […]
MRAA Creates “The Guide to Phone Skills” White Paper
The Marine Retailers Association of the Americas published its latest white paper, “The Guide to Phone Skills,” powered by the Marine Industry Certified Dealership program. This 10-page digital publication provides marine retailers with tips on hiring and training staff members, auditing a dealership’s phone responses, advice on scripting calls, and how to market a phone […]
Grady White Partners with MICD Program to Promote Dealership Education
Grady-White Boats and the Marine Retailers Association of the Americas have partnered together to bring the Grady-White dealer network a path to a delivering a greater customer experience through the Marine Industry Certified Dealer program. MRAA’s Dealer Certification program provides boat dealers with a proven roadmap for dealership success, focusing them on continually improving their […]
