BoatPAC, the joint political action committee of NMMA and MRAA will host two events in Florida in the coming weeks with key members of Congress and industry champions. On October 1, BoatPAC will host an event in Tampa during IBEX with key industry champions at Jackson’s Bistro from 5:30pm – 8:30pm. Then, BoatPAC will head […]
Author: MRAA
MRAA Strengthens Dealer Voice in Washington, D.C.
The Marine Retailers Association of the Americas has strengthened the voice of the marine dealer in Washington, D.C., with the appointment of Adam Fortier-Brown as MRAA’s Government Relations Manager. Fortier-Brown, whose family owns and operates Clark Marine, a Manchester, Maine-based boat dealership, graduated from the University of Maine magna cum laude, with a Bachelor’s degree […]
Dealer to Dealer: September 2019
How have you made purchasing decisions (for the next model year) at recent dealer meetings based on your current inventory levels? I have brought in 2020 inventory, so that combined with my existing 2019 inventory, it will match my inventory level that I had last year heading into Q4. The primary difference being, last year […]
Luxury Expert Christopher P. Ramey to Keynote Marine Marketers of America FLIBs Luncheon
Marine Marketers of America is very pleased to announce its annual membership luncheon October 31 from 11:30 – 1 pm during the Fort Lauderdale International Boat Show at Bahia Mar which features a keynote presentation by luxury marketing expert Christopher P. Ramey who will address “The 8 Laws for Marketing to High Net Worth Individuals.” […]
Continuous Certification Goes Live at Dealer Week
The Certification program is happy to announce that the Q4 Continuous Certification course: Supercharge Your Customer Experience will be available live at Dealer Week! The course, taught by Theresa Syer of Syer Hospitality, will be offered as a two-hour workshop during the final morning of the MRAA conference and expo. Dealers in Continuous Certification will […]
Chupich, Stevenson Join MRAA Team as MICD Program Consultants
The Marine Retailers Association of the Americas welcomes industry experts, Rallee Chupich and Zane Stevenson, as the association’s newest Marine Industry Certified Dealership program consultants. “We are thrilled to welcome Rallee and Zane to the MRAA Certification team,” says Liz Keener, MRAA Certification Manager, “We have been working tirelessly to promote and demonstrate the value […]
MRAA Releases Education Lineup for Inaugural Dealer Week
The Marine Retailers Association of the Americas recently announced the education lineup for its inaugural Dealer Week Conference and Expo, which includes new and old faces from past MRAA events; experts from inside and outside the marine industry; and a mix of professional educators, expert consultants and innovators from the front lines of marine retail. […]
DiscoverBoating.com Launches New Content For Use
DiscoverBoating.com has launched new online content in order to provide information and boating resources to boat owners and potential boat owners. Share these these articles and resources on your social media channels in order to generate engagement among your channels. Check out the latest content updates on DiscoverBoating.com: Boat ownership resources How to Register a […]
RBLC’s New Markets Task Force to Re-Engage on Diversity Initiatives
As part of its continued efforts to grow boating, the Recreational Boating Leadership Council’s New Markets Task Force is reorganizing to address its next phase of work within the recreational boating industry. According to chairperson Wanda Kenton Smith, the original 35-person task force collaborated a few years ago to research and share latest diversity findings […]
MRAA Hits the Road
The past few weeks have been busy for dealers like you. Just as you’re seeing the last blast of summer sales, you’re also jumping on planes or driving across the country to visit your reps and peers at manufacturer dealer meetings. And we have been, too! In the past month, members of the MRAA team […]
