The Outdoor Recreation Roundtable (ORR) hosted a reception for the 116th Congress and celebrated the monumental steps its members have already taken to grow the outdoor recreation economy and provide access to America’s great outdoors. The ORR, which MRAA is a founding member of, is America’s leading coalition of outdoor recreation trade associations and organizations […]
Author: MRAA
Good Thing I Knew What I Wanted…
Good thing I knew what I wanted… Because the sales person I worked with to get my new compact SUV didn’t know much about the product or the sales process. Here is my experience when buying a new vehicle recently. Be warned, this could be happening at your dealership. In the end of last year, […]
MRAA Surpasses 2018 BoatPAC Fundraising Goal
BoatPAC is the recreational boating industry’s political action committee. Since 2015, MRAA and NMMA have to support candidates running for Congress who will represent and protect the interests of the recreational boating industry on Capitol Hill. Last February, MRAA pledged to raise $20,000 from within the retail sector. In the 2018 calendar year, the MRAA […]
Dealer to Dealer: February 2019
Did you do something different at your boat show(s) this year? How did it turn out? We created a different layout from our normal. We brought more pleasure boats and less fishing boats. We also put are higher dollar boats out front and center. Not toward the back. This seem to get more traction than […]
First Year of Continuous Certification Receives Rave Reviews
The Marine Industry Certified Dealership (MICD) program recently wrapped up its first full year of programming, and dealers have shared extremely positive feedback for the curriculum. The Continuous Certification program replaces the previous Re-Certification process. Instead of simply checking the same boxes each year to remain Certified, dealers now complete a year-long education program […]
MRAA Releases “Call for Solutions” for Dealer Week, Other Initiatives
MRAA today launched an open “Call for Solutions” to solicit educational partnerships throughout 2019. Instead of a traditional “Call for Speakers” for a single event, MRAA is interested in potential solutions across all of its educational offerings, including both its annual conference and expo, Dealer Week, and a host of other educational initiatives. “Some topics […]
Dealer Week Surpasses 100 Dealer Registrations in First Week
One week after launching registration for Dealer Week, the all-new MRAA Annual Conference and Expo, more than 100 dealers have registered to attend the event. The 100th registrant was Bob Bense, President and CEO, Superior Boat Repair & Sales of Rancho Cordova, Calif. “We signed up for the new Dealer Week because the […]
Correct Craft Becomes MRAA, Dealer Week Strategic Partner
Dealer Week will take place Dec. 8-11 in Tampa, Fla. Correct Craft has joined the Marine Retailers Association of the Americas as a Strategic Partner, the highest level of MRAA Partner Membership, in support of MRAA’s newly reimagined Annual Conference and Expo, Dealer Week. The MRAA has created an all-new approach to partner memberships by […]
Dealer Week Registration Opens With New Earliest Bird Pricing
The Marine Retailers Association of the Americas today launched registration for its newly reimagined annual conference, Dealer Week. Attendees can sign up for the event now at DealerWeek.com. Dealer Week continues MRAA’s four-decade tradition of producing dealer-focused educational events. However, to bring this year’s experience to another level, MRAA went back the drawing board. […]
Brunswick Dealer Advantage named MRAA, Dealer Week Strategic Partner
Brunswick, other Strategic Partners, will participate in dialog to help set MRAA initiatives and priorities. Brunswick Corporation (NYSE: BC) and its Brunswick Dealer Advantage initiative have signed on as a Strategic Partner of the Marine Retailers Association of the Americas, the highest level of MRAA Partner Membership, in support for Dealer Week, MRAA’s newly reimagined […]
