Author: MRAA

NBSAC Holds 100th Meeting

The National Boating Safety Advisory Council (NBSAC) held its 100th meeting last week at the United State Coast Guard Training Center in Cape May, New Jersey. The council is comprised of Coast Guard officials, industry representatives, and members of the boating public and serves to provide invaluable advice to the Coast Guard on a broad […]

Interior Seeks Nominees for “Made in America” Outdoor Recreation Advisory Committee

The National Park Service and the U.S. Department of the Interior is seeking nominations for individuals to be considered for appointment to the Made in America Outdoor Recreation Advisory Committee. The Committee provides advice to the Secretary of the Interior on the public-private partnerships across all public lands, with the goal of expanding access to […]

The missing link to results

Execute. [ek-si-kyoot] verb. to put into effect fully; carry out, in accordance with a prescribed design or process/plan. Seven years and 30 days ago this very moment, I was living my best life — the first day on the new job at the MRAA. A new desk, new keyboard, and a new opportunity to make […]

How do you stay energized?

I’m having issues with batteries these days. In our mobile, always-on-the-go society, batteries are more and more frequently the power source of choice. And while, yes, they’re getting better all the time, they’re still largely unpredictable. I watch my daughter struggle with battery management on her new cell phone. Is it normal for teenagers to […]

boats.com Launch New Online Shopping Platform

boats.com, the world’s largest online publisher of marine content, today announced the launch of their redesigned boat shopping platform. The new boats.com reflects a reimagined boat shopping experience, while addressing one of the industry’s biggest challenges: keeping boat shoppers, particularly first time boat buyers, in the purchase funnel. According to Discover Boating, 64% of Americans […]

Boating Industry PAC Reaches Fundraising Goal

BoatPAC, the federal political action committee of the MRAA and the National Marine Manufacturers Association, exceeded its 2018 fundraising goal of $200,000, raising nearly $202,000 from 348 donors. That figure is up from $154,000 and 312 donors in 2017. BoatPAC supports the election of candidates to the United States Congress who are strong advocates for […]

The Top 4 Courses on MRAATraining.com and Why

Being a member of the MRAA offers a wide variety of educational opportunity. But with roughly 100 courses in the online learning system, where do you start? How about the top four most viewed courses on MRAATraining.com?” Make Customer Service Your Competitive Advantage, with Theresa Syer If you think you’re getting by viewing customer interactions […]

Follow-up is Critical to Building Loyalty

Earning one sale from a customer is great, but building upon that relationship is key to earning service business and the subsequent sales. That’s why follow-up is so important. Last month I explained why I bought the motorcycle I bought and how the salesperson understood me and my wants. However, since that purchase, my experience […]