boats.com, the world’s largest online publisher of marine content, today announced the launch of their redesigned boat shopping platform. The new boats.com reflects a reimagined boat shopping experience, while addressing one of the industry’s biggest challenges: keeping boat shoppers, particularly first time boat buyers, in the purchase funnel. According to Discover Boating, 64% of Americans […]
Author: MRAA
Boating Industry PAC Reaches Fundraising Goal
BoatPAC, the federal political action committee of the MRAA and the National Marine Manufacturers Association, exceeded its 2018 fundraising goal of $200,000, raising nearly $202,000 from 348 donors. That figure is up from $154,000 and 312 donors in 2017. BoatPAC supports the election of candidates to the United States Congress who are strong advocates for […]
The Top 4 Courses on MRAATraining.com and Why
Being a member of the MRAA offers a wide variety of educational opportunity. But with roughly 100 courses in the online learning system, where do you start? How about the top four most viewed courses on MRAATraining.com?” Make Customer Service Your Competitive Advantage, with Theresa Syer If you think you’re getting by viewing customer interactions […]
Follow-up is Critical to Building Loyalty
Earning one sale from a customer is great, but building upon that relationship is key to earning service business and the subsequent sales. That’s why follow-up is so important. Last month I explained why I bought the motorcycle I bought and how the salesperson understood me and my wants. However, since that purchase, my experience […]
Member Spotlight: Monica Reed-Hurst
President Trump’s year-Round E15 Sales plan will do more harm than good, warns MRAA
The Marine Retailers Association of the Americas, the leading trade association of North American small businesses that sell and service recreational boats, expressed grave concern over the Trump administration’s move to direct the Environmental Protection Agency to allow for the sale of gasoline with 15% ethanol, or E15, year-round. Matt Gruhn, President of the MRAA, […]
Vital Water Infrastructure Bill Heads to President’s Desk
On Wednesday, October 10, the Senate passed the America’s Water Infrastructure Act of 2018, and it now awaits President Trump’s signature. The bill has been a major priority for the recreational boating industry, as it contains numerous provisions that affect issues such as efforts to combat aquatic invasive species, dredging programs, everglades restoration, and controlling […]
Moose Landing Marina Adds Starcraft Boat Brand
Naples, Maine — Moose Landing Marina has expanded its boat offerings with the addition of the Starcraft brand. For five generations and counting, Starcraft has been dedicated to building boats that deliver better experiences on the water. Whether you love cruising, fishing or watersports, Starcraft has the right vessel for you from high-adrenaline sport […]
Barletta Welcomes Local Schools for Manufacturing Days
Eighth-graders learned last week there are good careers available in local industries. Companies partnered with the Horizon Education Alliance to organize industrial tours for nearly 3,000 middle school students in Elkhart County. The week’s effort is being held in conjunction with Manufacturing Day, which actually covers several days. The day usually occurs on the first […]
Boating Services Network Launches OnBoard Boating Club and Rentals
Boating Services Network, the new boating services division of marine leader Brunswick Corporation, has launched OnBoard Boating Club and Rentals (“OnBoard”), a state-of-the-art, turnkey business platform empowering marine dealers and marinas to expand their operations and serve the emerging and rapidly growing boat club and rental consumer market segments. For those looking to attract new […]
