Author: MRAA

Dealer to Dealer: April

What is your most effective marketing tactic to attract prospective customers to your dealership this time of year? “We are finding that making contacts at boat show and then inviting them to the dealership has been pretty effective. Whether it is cost effective is another question.” – John Ladner, Breath’s Boats & Motors “Open houses” […]

3 Real Changes Dealers are Implementing TODAY

All it takes is one small (or large) change at your dealership to increase your odds of success. At MRAA’s annual conference, the Marine Dealer Conference & Expo, we often remind attendees to not bite off more than they can chew and to prioritize a manageable list of their top three conference takeaways home with […]

ORR Welcomes Department of Interior’s New Outdoor Recreation Advisory Committee

The Outdoor Recreation Roundtable welcomed the U.S. Department of the Interior’s announcement of the members of the newly-established Outdoor Recreation Advisory Committee. The Committee is charged with finding solutions that will improve and conserve America’s public parks, lands and waters through strategic public-private partnerships. The Committee’s membership includes individuals from multiple industry sectors, giving the […]

Department of Interior Secretary Zinke Announces Sport Fish Restoration and Boating Trust Fund Grant

Last week, U.S. Secretary of Interior, Ryan Zinke, joined Wisconsin Lieutenant Governor Kleefisch in announcing the disbursement of Sport Fish Restoration and Boating Trust Fund grants to support recreational boating and fishing and wildlife restoration in Wisconsin. The grants total over $1.1 billion across the United States. Wisconsin received a check for $34,966,603 that will […]

MDCE Registration Now Open

Dealer registration for the 2018 Marine Dealer Conference & Expo is now open.  MDCE will take place on December 9 – 12, 2018 in Orlando, Fl., and will host dealers from across the country looking to grow their marine business through educational track sessions, dealer-to-dealer roundtable discussions, and a wide array of marine product and […]

CellTuck, LLC Increases its Support of the Marine Retailers Association

CellTuck, LLC, a leading dealer website development and management provider, has increased its support of the Marine Retailers Association of the Americas, upgrading to the highest level of partnership. “Over the years, here at CellTuck we’ve been so blessed.  Increasing our partnership with the MRAA is our way of passing the blessings forward.  Servicing Dealerships […]

BRP US, Inc. Joins MRAA Premier Partnership

BRP US, Inc., makers of Evinrude outboard engines, has strengthened its support of the North American dealer body by becoming the Marine Retailers Associations of the America’s newest Premier Partner.   As a global leader in all aspects of  propulsion systems and powersport vehicles, BRP continues to demonstrate its commitment to the growth and advancement […]

MRAA Recommended Reading: Start With Why

It’s time for a wake-up call: Most of us have been selling the wrong stuff the wrong way. That’s according to the book, “Start with why: How great leaders inspire everyone to take action,” by Simon Sinek. It sounds like a book on leadership – and it is – but it also has some incredible […]

DockMaster Supports MRAA at the Partner Level

DockMaster, a complete marina and marine management software system provider, has made a commitment to supporting the Marine Retailers Association of the Americas by becoming the newest Partner member. “MRAA welcomes DockMaster into our influential group of Partner members,” says Allison Gruhn, MRAA Director of Business Development. “We are thrilled for the opportunity to partner […]