Let’s face it: There’s no one here on Earth who is an expert on how to adjust your marine business for success in the face of this Coronavirus Pandemic. Frankly, none of us have been through this before – the “experts” included. But we all need to begin adapting to the changes taking place, whether […]

If you were to start a brand new dealership today, what would be your first priority for establishing a foundation for success? “The key to starting and maintaining any business begins with your people and their culture.  You can be the best at what you do but without a strong team behind you, the long […]

Intent: We need to see that the dealer is promoting boating and the boating lifestyle in their market. In doing this, they should also be getting their name out in front of prospects. It’s true … everyone loves a good party, especially when boats and water are involved. We are sure you had a great […]

Intent: Too many dealers are relying exclusively on OEM training. The more knowledge their team puts into place, the more the dealership will have opportunities to improve and grow. What does training look like in your dealership? From the conversations we have with dealers from all over the country, we know that many of you […]

Don’t just shower your significant other with love and presents on Valentine’s Day! Remember to give your business the time and attention it deserves by giving the gift of continuous improvement to your dealership. Here at the MRAA, we know how difficult choosing the perfect gift can be so we have compiled a guide to […]

Intent: To assure that dealers are taking care of their staff. Employee satisfaction leads to customer satisfaction. Certification Requirements: An employee handbook… check! Branded clothing and/or name tags… check! Performance evaluations… check! Quarterly Management Review process… check! Process Improvement Reports… check! As part of the Certification program, we want to make sure that your employees […]

How do you and your team inspire prospects and customers to trust you? “Lasting trust is accomplished over time. If you view your walk ins and leads like “just a number” you are going in the wrong direction. Helping a client find what truly fits their needs and not trying to cram them into your […]

Intent: For the Dealer to understand where they need improvement and for the consultant to understand where and how they can help. The Marine Industry Certified Dealership program’s Pre-Certification Assessment is the base from which the program begins. We could argue that the Pre-Certification Assessment is one of the most important steps in the MICD […]

When I think of the word intent, my mind often takes a step further and thinks of the word intentions. With anything that you make a commitment to – relationships, your health, continuing your education – there are always intentions attached. So much like everything the association does, there is intent behind each resource and […]

What’s your number one factor / point of preparation for success at your upcoming boat shows? “Nothing matters if you do not have the right people on the floor, with the right training and skills. Best boat, best layout, best prices – those all mean nothing if you don’t have the tools (people) to convert […]