It’s a strange environment on Capitol Hill when members and staff return to work immediately following the Nov. 2 elections. Several Senators and Representatives will have lost their seats, returning to the Hill to wait out the Lame Duck period and begin the process of closing up their D.C. offices. Staffers will initiate the hunt […]
MRAA News
Rethink Your Target Market at MDCE 2014
U.S. demographics aren’t just starting to shift; they already have. If marine dealerships want to capitalize on the changing faces of today’s market, they need real-world, implementable strategies for reaching these new prospects in a way that resonates with their individual needs, wants and desires. At the 2014 Marine Dealer Conference & Expo, taking place […]
Sell More Parts In-Store and Online
An efficient and profitable dealership parts department helps customers secure what they need to get back on the water as fast as possible. But without an easy way to locate parts and estimate delivery times, it’s anyone’s guess when boats and engines will be fixed. At the 2014 Marine Dealer Conference & Expo, taking place […]
Young Professionals: Carve a Path to Success at MDCE 2014
Today’s young professionals are the future of the retail marine industry. But if the next generation is not ready to face the unique challenges that come with being a dealership proprietor, it risks jeopardizing business stability and making the march forward an uphill climb. At the 2014 Marine Dealer Conference & Expo, taking place Nov. […]
Applications Sought for New ABYC Scholarships
The MRAA Educational Foundation has partnered with the American Boat & Yacht Council to launch two new scholarship programs, for which they are currently seeking applications. The Basic Scholarship provides the recipient complimentary access to ABYC’s Introduction to Basic Marine Electric & Corrosion Protection, a four-day course that provides the newcomer to marine electrics with […]
How Do I Plan for (and Make the Most of My Time at) MDCE 2014?
The 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., is an amazing opportunity to take advantage of the best educational resources the marine industry has to offer its retailers. As a MICD, we’re confident you’re already aware of MDCE’s value to you and your business. Chances are you’ve been attending […]
Save Big on Custom Videos at MDCE 2014
If you’ve ever investigated the cost of producing a custom video for your dealership, you’d know that a professional job could cost upwards of $15,000 or more. The MICD program is taking some of the sting out of this enormous cost by making professional, completely customizable, consumer-facing videos available exclusively for MICDs for just $1,475 […]
Applications Sought for Leadership Development Scholarship
The MRAA Educational Foundation and Spader Business Management are seeking applicants for the 2014 Duane Spader Leadership Development Scholarship. The scholarship was founded to honor the marine industry service of Spader Business Management founder Duane Spader, as well as his leadership philosophy of life-long learning. The recipient, who receives full tuition to attend the Spader […]
Applications Sought for Kevin Lodder Scholarship
The MRAA Educational Foundation is seeking applicants for the 2014 Kevin Lodder Scholarship. The Kevin Lodder Scholarship Fund, which was founded in memory of Kevin Lodder of Lodder’s Marine in Fairfield, Ohio, provides a full scholarship to attend a week-long Spader Business Management Total Management 1 Workshop to an employee of a Marine Retailers Association […]
MDCE 2014 Early Bird Registrations Hit Record HIgh
Registrations for the 2014 Marine Dealer Conference & Expo are at a record high of 683 following the close of the event’s Early Bird registration period, which ended at midnight Central Time on Friday, Sept. 19. This number represents a 14.4-percent increase over registration figures at the same time last year. Last year’s Early Bird […]
