On the heels of Discover Boating’s audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and “See You Out Here” campaign, learn more about the latest data into the next generation segments to understand behavioral shifts post-pandemic in an all-industry webinar Thursday, March 30. This […]
MRAA News
MRAA Adds Stabicraft USA as a Partner Member
MINNEAPOLIS, — The Marine Retailers Association of the Americas (MRAA) announces the addition of Stabicraft USA to its growing list of MRAA Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the […]
MRAA Releases 8 Special-Edition Dealer Week Podcasts
MINNEAPOLIS, March 6, 2023 – The Marine Retailers Association of the Americas (MRAA) has released eight, special-edition The Boat Biz podcasts. Recorded at MRAA’s Dealer Week Conference and Expo in Austin, Texas, the special-edition podcasts feature eight distinct guests — two MRAA Strategic Partners (Boats Group and Lightspeed) and six MRAA Education Champions (Boatline, Elite […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
2022 Florida Boating Safety Act Means Changes for Your Business
Beginning on January 1, 2023, Boat Rental Operators, or Liveries, in Florida have been required to obtain annual permits as well as have valid insurance for both the business operations and for their customer, the renter. This new requirement was included in the Boating Safety Act of 2022, Sponsored by Senator Ileana Garcia (Miami) and […]
‘BoatUS Magazine’ Wins 5 Awards for Writing Excellence
SPRINGFIELD, Va., Feb. 22, 2023 – Boating Writers International, the professional association for writers, editors, publishers, bloggers, photographers and videographers in the recreational boating and fishing industries, bestowed five awards on BoatUS Magazine staff and contributors during a presentation recently held at the group’s annual meeting at the 2023 Discover Boating Miami International Boat Show. The awards, which […]
U.S. Representative Jake Auchincloss Visits Discover Boating New England Boat Show
U.S. Representative Jake Auchincloss (D-MA-04) visited the New England Boat Show Thursday, Feb. 16, touring the show with NMMA Vice President of Northeast Boat Shows Jon Pritko and MMTA Executive Director Randall Lyons. During the visit the importance the recreational boating industry plays in New England was discussed. The economic impact in New England is […]
MRAA Dealer Solutions Unveils Expanded Marine Pre-Owned Program
MINNEAPOLIS, February 22 – The Marine Retailers Association of the Americas (MRAA) and MRAA Dealer Solutions successfully launched the MRAA Verified Program for dealers looking to drive more revenue in their pre-owned boat business. The new program, named “MRAA Verified,” expands on the confidence provided by MRAA’s industry-leading Certified Pre-Owned Boat Program (CPO) and will […]
700Credit Partners with IDS to Improve Dealer Sales Process
700Credit is pleased to announce an integration alliance with IDS, a complete DMS and CRM for RV, Marine & Trailer dealerships. Our partnership with IDS aligns nicely with our growth in these markets. Through this new integration, dealers will be able to pull credit reports, manage compliance efforts and run prescreens directly from the IDS platform, simplifying […]
Sustainable Marine Fuels in the Spotlight at Discover Boating Miami International Boat Show
• Latest drop-in fuel technology minimizes CO2 emissions, maintains boats’ range and performance The advancement, innovation, and availability of sustainable marine fuels was the focus of an industry event during the Discover Boating® Miami International Boat Show®. Sustainable marine fuels minimize CO2 emissions from recreational boating while maintaining boats’ range and performance. They are compatible with […]
