MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that ZiiDMS is joining the Association for the first time as a Platinum Partner Member. Through Platinum Partner Membership, ZiiDMS supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. […]
MRAA News
Discover Boating Drops Anchor at American Century Championship
• Partnership with celebrity golf tournament and NBC Sports to generate awareness among potential boaters This July, Discover Boating is partnering with premier celebrity golf tournament, American Century Championship, and NBC Sports to bring the action and fun on the green to the spectacular waters of Lake Tahoe. Discover Boating is sponsoring the signature waterfront off the par 3, […]
Sheffield Financial and Polaris Announce New Marine Financing Agreement
WINSTON-SALEM, N.C., (June 12, 2023) – Sheffield Financial, a division of Truist Bank, Member FDIC, and Polaris Sales Inc., a subsidiary of Polaris Industries, Inc. and Polaris Boats, LLC a subsidiary of Polaris Industries, Inc., (NYSE PII) “Polaris,” have agreed to an amendment to the existing financing services agreement. The amendment allows Sheffield to provide […]
Integrated Dealer Systems Expands Support to MRAA as Platinum Partner Member
MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that Integrated Dealer Systems (IDS) increased its level of support to the Association by becoming a Platinum Partner Member. Through Platinum Partner Membership, IDS supports the MRAA, its programs, and the opportunities the association provides the dealer body in an effort to fuel the […]
RBFF Launches Fearless Fishing Line in Celebration of National Fishing and Boating Week 2023
• Partnership with Berkley Celebrates the Transformative Benefits of Fishing and Boating for Women ALEXANDRIA, VA (June 5, 2023) – To celebrate National Fishing and Boating Week (NFBW), the Recreational Boating & Fishing Foundation (RBFF) announced a new product partnership with Berkley, a Pure Fishing brand: the Fearless Fishing Line. As part of the national Take Me […]
Northpoint Taps Kenton Smith Marketing in New Marine Consulting Capacity
May 31, 2023, Alpharetta, Georgia – Northpoint Commercial Finance has retained established marketing expert Wanda Kenton Smith of Kenton Smith Marketing as its official marine division marketing consultant. Kenton Smith brings 40 years of proven marine experience and award-winning performance across multiple industry sectors to assist Northpoint in undertaking a variety of initiatives including marketing […]
Minnesota Passes Landmark Mandatory Boater Education Legislation
ST. PAUL, MINNESOTA, May, 31 – The Marine Retailers Association of the Americas (MRAA) celebrates the successful passage of Mandatory Boater Education Legislation in its home state of Minnesota. This landmark legislation marks a significant step towards ensuring the safety and well-being of boaters and all who enjoy aquatic recreation throughout the Land of 10,000 […]
New Episode of ‘Discover Boating Safety Basics’ Launches
During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive® Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention. In episode two, “Celebrate Safely,” boaters learn simple tips to enjoy themselves on the water while prioritizing […]
MRAA, Dealers Share Concerns at American Boating Congress
WASHINGTON, D.C., May 16, 2023 – Last week, the recreational boating industry, including the Marine Retailers Association of the Americas, visited Washington, D.C., for the annual American Boating Congress (ABC) hosted by the National Marine Manufacturers Association. MRAA staff, members of the MRAA Board of Directors and several MRAA members brought marine industry issues to […]
Discover Boating Boat Shows Build Marketing Momentum
The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through a broad spectrum of channels to retain core boaters and boat show customers, while attracting […]
