MRAA News

Bonnier, MRAA Partner to Promote Certified Dealers

The Marine Retailers Association of the Americas has announced a partnership with Bonnier Corporation, one of the largest consumer-facing, special-interest publishing groups in America, in order to promote the Marine Industry Certified Dealership program and the retailers who are Certified. With this year’s influx of boat buyers, especially new boat buyers, saturating the market, it […]

Dealer Week 2020 moves online, adds webinar series

Dealer Week, the annual conference and expo of the Marine Retailers Association of the Americas, is moving online in 2020. The event will take place, as scheduled, Dec. 8-11, 2020, on the device of your choice, with a preview event slated for October and a series of educational webinars taking place, beginning in mid-September, available […]

MRAA President to Speak at SHOWUP2020 LIVE!

Derema Group has opened registration for SHOWUP2020 LIVE! The event will be streaming live from Philadelphia PA on Wednesday September 23rd from 12:00PM EDT – 6:00PM EDT. Registrants will have the ability to visit the site throughout the day to learn more about what the top brands have planned for 2021.  Among the offerings included: […]

Hurricane Laura Shows the Need for Disaster Resilient Infrastructure

Hurricane Laura made landfall on Texas and Louisiana’s coasts early Thursday morning as the strongest hurricane to hit the region since 1861. The Category 4 hurricane with a life-threatening storm surge brought significant inland flooding and 150 mph winds. Fortunately search and rescue teams have found no reports of widespread fatalities. Hurricane Laura is the […]

MRAA Adds Three Employees to Enhance Membership, Education and Content Channels

The Marine Retailers Association of the Americas has hired three new employees in Education Specialist Cecelia Pallotto, Content Manager Jerrod Kelley and Membership Manager Sherri Cuvala. “We are thrilled to welcome Sherri, Cecelia and Jerrod
 to our MRAA team and to bolster all of the great resources we create and contribute to this great industry […]

Jeff Husby Named President and CEO of WaterSports Central

WaterSports Central LLC (WC), Georgia and South Carolinas premier boat dealership with six retail locations featuring Nautique, Crownline, Bryant, Xcursion, and South Bay brands, today announced and welcomed veteran marine retailer Jeff Husby as its partner, president and CEO. Preston Davis who has served as the organization’s senior executive since 2017, moves into an advisory […]

Take Me Fishing and Discover Boating Joint ‘Get On Board’ Campaign Signals Success

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine […]

MRAA launches virtual program for post-sale follow-up

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA today announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have […]