Zenith Dealer Solutions, specialists in phone lead management for marine dealerships, has joined the Marine Retailers Association of the Americas as a Platinum Partner — the MRAA’s highest level of corporate partnership. Based in Tempe, Ariz., Zenith offers a full menu of cutting-edge dealer solutions designed to maximize marketing campaigns, properly handle sales leads and […]
MRAA News
MDCE Retail Registrations Break Previous Record
August registrations are up nearly 5 percent year-over-year, according to organizers. In addition, year-to-date, retail registrations were up 13 percent as of the end of August, compared to the same time in 2015 — putting the 2016 MDCE on track to be one of the largest to date. In 2015, a total of 1,147 marine […]
Certification Marketing Creates 800,000 Impressions
The world’s largest consumer powerboat publication, Boating magazine’s print and digital properties reach a monthly audience of more than 920,000 people — all of whom had a chance to see for themselves what sets a Certified Dealership apart from the competition. This was the second consecutive year the MICD Program has teamed with Boating on […]
Represent Retail Boating and Participate in ‘Boat Buyers’
As a Certified Dealer we would love to offer you the opportunity to represent the best of marine retailers and participate in Boat Buyers, which premiered on the Travel Channel last weekend and follows young families as they hunt for a new boat. The show’s producers are looking for premier marine retailers, like you, for […]
MRAA Launches Online Career Center, Collaborative Network
Minneapolis — The Marine Retailers Association announces the launch of its interactive career center, the MRAA Rewards Career Center. With its focus on marine dealers, the MRAA Rewards Career Center offers its members — and the marine industry at large — an easy-to-use and highly targeted resource for online employment connections. Both MRAA members and […]
Dealership Owner Dave Briggs Issues #MRAAFoundationChallenge
The Darlene Briggs Marine Woman of the Year honor is just one of the scholarships and awards distributed each year by the MRAA Educational Foundation. The Kevin Lodder Scholarship, ABYC Scholarships, Duane Spader Leadership Development Scholarship and MRAA Technical Scholarships are all presented by the Foundation each year at MDCE. This year’s scholarships and award […]
MRAA Scholarship Application Process Kicks Off
Retail Members of the Marine Retailers Association of the Americas and their employees can now complete online applications for the Kevin Lodder Scholarship, Duane Spader Leadership Development Scholarship and ABYC Scholarships. Women from throughout the boating business are eligible to be nominated or apply for the Darlene Briggs Woman of the Year Award, currently celebrating […]
MDCE Launches Special VIP Kit Promotion
Register for the 2016 Marine Dealer Conference & Expo before Aug. 31 and receive a comprehensive VIP Event Planning Kit, offering numerous opportunities to maximize your team’s success while in Orlando. Designed to help marine retailers customize their MDCE experience, the VIP Kit will guide attendees through every aspect of the show, from its Expo […]
The Newest Class of Certified Dealers
The only standardized training curriculum dedicated exclusively to marine retailers, boat dealerships enrolled in the Marine Industry Certified Dealership Program unlock access to a variety of preferred benefits — including a dynamic library of interactive training materials and a personalized consultant to help navigate the process. “We are seeing excellent participation, and it’s clear the […]
Reed’s Marine: The Art of Succession Planning
Harold and Tom each had young sons at the time, and 19-year-old Tom Johnson and 18-year-old Keith Shallcross were promptly put to work hauling boats, performing routine maintenance and learning the new family business. Both boys would eventually inherit their fathers’ ownership stakes, have families of their own and spend their entire professional lives […]
