Data Infographics
Survey: Outperform in Sales & F&I
We know sales obstacles exist in both the new and pre-owned markets, but we also understand some dealers say their doing OK in both segments. So what are some dealers finding to be the most glaring current obstacles slowing their momentum in new-boat sales? What about tactics for moving pre-owned inventory? Learn more from your dealership peers on how they approach acquiring and moving used vessels.
Survey: Fix Your Financials
Learn about some critical strategies boat dealers are implementing to improve their financial well being. Along with understanding what’s working and what’s not, learn about critical areas they say they need to focus to steady themselves.
Survey: Boat Buying Strategies for 2025
Learn from dealers which boat types they expect to have the strongest growth in demand for in 2025 and some of the strategies they’ve implemented or worked with their manufacturers to help them prepare for model year 2025.
Survey: Dealership Events That Deliver
Learn how marine retailers use different types of customer-centric events to engage their customers regularly.
Survey: Tactics for Peak-Season Preparation
Learn from marine retailers and implement similar tactics to help your dealership prepare for your busy season.
Survey: Improve Customer Experience in Service
Learn from other dealers and use the same tactics they are using to deal with the obstacles that affect dealerships.
Survey: Sales Strategies to Boost Your Closing Ratios
Learn from other dealers and use the same tactics they are using to deal with the obstacles that affect dealerships.
Survey: Acquire More Customers With Digital Marketing
Learn from other dealers and use the same tactics they are using to deal with the obstacles that affect dealerships.
Survey: Prepare Your Sales & Marketing for 2024
Learn from other dealers and use the same tactics they are using to deal with the obstacles that affect dealerships.
Survey: Prepare Your Leadership for 2024
Learn from other dealers and use the same tactics they are using to deal with the obstacles that affect dealerships.
Survey: Cash Flow Planning
Learn from other dealers and use the same tactics they are using to upsell in your service departments.
Survey: Upselling Service
Learn from other dealers and use the same tactics they are using to upsell in your service departments.
Survey: Inventory Strategies
Learn from other dealers and use the same tactics they are using to manage their inventory levels.
Survey: Dealership Hurdles Disrupting Customer Experience
From warranty issues to workforce shortages to unrealistic customer expectations, you’ve seen many challenges at your dealership that hamper your team from creating the best possible experience for customers. Recently, marine dealers like you participated in an MRAA Pulse Report survey, noting some top obstacles that impede the customer experience.
“Financing has been a bigger challenge, as well as floorplan interest and possibly soon to be curtailments.” — Anonymous Dealer
Maximizing your F&I profits can be difficult, especially when high interest rates can be a deterrent for some of your customers. How does your dealership stack up against your industry peers when it comes to financing your boat deals? Check out the results from marine dealers we surveyed in the April MRAA/Baird/TradeOnly Pulse Report.
Formal onboarding varies in both definition and length for marine dealers we surveyed in the March MRAA/Baird/TradeOnly Pulse Report. While nearly 60 percent of dealers said they have a formal onboarding process, more than half of the survey participants stated they consider onboarding to last at least 30 days.
Dealers shared some proven pre-sale follow-up tactics that they have implemented to boost their sales department performance.
Learn more about this data by tapping into February 2023 Pulse Report.
Learn more about this data by tapping into January 2023 Pulse Report.
Learn more about this data through MRAA’s Compensation Study
Learn more about this data by tapping into December 2022 Pulse Report.
Learn more about this data by tapping into October 2022 Pulse Report.
