DealersCircle & Lightspeed Announce Integration Partnership

Jacksonville, FL (April 16, 2024) — DealersCircle, Inc. — the innovative, web-based manufacturing industry provider that conveniently links the manufacturer, dealer and customer together with its state-of-the-art software application — and Lightspeed — a leading Dealer Management Solution (DMS) company with uniquely-tailored software solutions for dealers in recreational industries — are integrating their respective platforms to provide a more robust, all-inclusive solution for dealer networks in various industries.

“After working with our now 1,800 strong dealer network over the past two decades, we’ve identified a few of the pain points that the dealers experience with their current DMS systems,” said DealersCircle President Scott Davis. “That drove us to find a reputable, forward-thinking DMS solution that we could effectively integrate with, and we found that partner in Lightspeed.”

“We are excited to bring industry-leading OEM integrations to our dealer partners through this partnership with the DealersCircle,” said Brian Provost, CEO of Lightspeed DMS. “With our continued focus on creating efficient processes for our dealers, this collaboration is yet another way we can help Lightspeed dealers streamline their operations and improve their profitability.”

The DealersCircle and Lightspeed integrations will be rolled out in phases and include high points such as:

Unit Inventory Management – Saving time and preventing manual entry errors.

  • Unit Ordering – Processing unit orders in DealersCircle; automatically update the unit information in Lightspeed.
  • Unit Receiving – Import unit invoice information for new and existing units directly from DealersCircle with a single keystroke; Changes to invoices and the unit will be updated.
  • Unit Configurator – Easily connect to DealersCircle from Lightspeed and build a unit that will update in Lightspeed for quoting; Once the customer agrees to purchase, and the dealer processes the order in DealersCircle, it will update the unit information in Lightspeed.

HIN (Hull ID Number) Decoding – The HIN Decoding integration enables users to import vital unit information by simply entering a HIN. Once the HIN is entered, Lightspeed automatically populates the vehicle details and specifications, which the dealer can access from within the system, eliminating the need for manual entry. This not only saves time but also enhances the overall customer experience.

Warranty Dates – Unit warranty dates will automatically update and be visible on the unit when writing up a service repair order. Helps reduce time lost jumping cross platform to look up or calling the manufacturer to confirm warranty status.

Bulletins – Quickly view technical bulletins and recall information within a Repair Order and be notified of stop sale notices in a sales deal. Users will be notified of new technical and safety bulletins when accessing the Repair Order. Save time by adding jobs from the bulletin right to the repair order.

Part Price Updates – Receive master parts file for easier parts inventory ordering, receiving and price updates directly from the manufacturer.

About DealersCircle
DealersCircle has provided product manufacturers and their dealers a convenient way to simplify custom product ordering, product lifecycle tracking, service communications, warranty claims management, parts ordering, reporting, integration with external systems and much more with its revolutionary web-based application for two decades. For more information on DealersCircle, visit; or contact Mark Jerkins at Tinsley Creative, email:; phone: 863-583-0081. 

About Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the Marine, Trailer, Powersport, RV, Outdoor Power Equipment and Golf Car industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For nearly 40 years, Lightspeed has been empowering 3,800+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit; or contact Diana Wilberscheid, email:; phone: 701-371-7508.