Discover Boating, powered by the National Marine Manufacturers Association and MRAA, recently launched a new video series, “A Way of Life: A Float On Story,” which features the story of David Callejas, owner of Float On Boat Rentals in Austin, Texas, and his family’s boating journey.

The new series will be distributed across emerging Hispanic and national media platforms throughout the summer and during Hispanic Heritage Month this September and tells the story of how David Callejas’ was introduced to boating by his father and turned his passion into a thriving business and enduring tradition with his wife, Santana, and their three children.

‘A Way of Life: A Float On Story’ includes two mini-documentary style long-form videos — the first focusing on the significance of boating as a family tradition and the second highlighting boating as a successful business venture, in addition to shorter cutdowns that will be deployed across a variety of social media platforms.

Visit the Discover Boating Industry Resource Center to learn more.