Chances are you know the importance of the digital landscape. In fact, your team probably invested in building an attractive website, created social media channels and ponied up for a CRM tool to help manage these relationship and leads. How will your plan, moving forward, reach all the customers in the digital spectrum? You know, all those customers out there who are not walking through your front door. At least not yet!
Consumers, over the last decade, have made a paradigm shift in how they research and buy products, shifting from traditional means to doing much of their own research at home or on their phone or tablet before making contact with someone on your team. You’ve probably heard it yourself, knowing full well that 95 percent of them do nearly 80 percent of their research online before ever contacting you or stepping foot in your store.
Another way to reach consumers and engage them is by expanding your online presence anyway you possible can. That’s why it’s critical to make sure your dealership’s MRAA profile is up to date, so all information will be accurate within the Discover Boating Dealer Locator Tool, which is coming soon. It’s also wise decision because you’re filling another box in the omni-channel experience for modern-day consumers and ensuring they find you.
Sign in to your MRAA account and examine the info for your business. It’s wise to confirm your dealership’s address, website and the boat types and brands (new boats only) you carry. Periodic audits are conducted to verify the information.
- Have questions about the Dealer Locator tool, or need assistance logging into MRAA.com? Contact Certification Manager Liz Keener at 763-333-2417 or lizk@mraa.com.
- If your MRAA membership reads “expired” during login, please contact Membership Manager Sherri Cuvala at 763-333-2420 or sherri@mraa.com. We would love to have you back!
