Upgrades Improve User Navigation, Consumer Connection to Members

Throughout the summer, the Discover Boating team has been hard at work rolling out enhanced features and functionality on, making it easier for consumers to navigate the website, particularly from mobile devices, and providing a variety of digital touchpoints to connect the site’s visitors to NMMA members. 

website page

Recent enhancements include: 

website image and map of US
  • Progressive Safety Videos – Due to recent boating accidents on the rise, Discover Boating is doing its part to raise awareness on key safety issues. With Progressive as Discover Boating’s official safety partner, Discover Boating is highlighting the Progressive-Discover Boating safety video series in a variety of ways. In addition to the video series landing page, you can find these videos prominently featured on the site’s home page, within the DB TV section, and throughout relevant safety blog articles. And, on the horizon, Discover Boating will be introducing the official Progressive landing page highlighting the partnership.
  • Google Analytics 4 Integration – the Discover Boating team has adapted to Google’s everchanging ways by modernizing Analytics tracking to the most recent version – Google Analytics 4.  With this integration, we’re able to enhance our user tracking capabilities across the website – tracking engagements, touchpoints and referrals to manufacturers, dealers, boat rentals and more.

Source: Discover Boating, powered by the NMMA and MRAA.