MRAA Launches Service Management Study

MINNEAPOLIS – The Marine Retailers Association of the Americas (MRAA) has launched its 2023 Service Management Survey to identify and benchmark industry averages and performance levels to help dealership service teams improve.

In today’s changing market, service departments need to operate at their optimal potential. Service, the unsung hero of a softer market, plays a pivotal role in generating cash flow, profits, customer satisfaction and long-term loyalty. Often, it’s service that keeps things afloat when sales are down.  

To help dealerships harness the full potential of this powerhouse department, we invite them to complete this Service Management Survey. The deadline is Friday, Sept. 8, 2023.

Participating dealerships can closely inspect their operations and compare them against industry averages. An Executive Summary, reserved for survey contributors, helps dealerships to identify areas within their service operations that outpace the industry and also areas where they underperform. They can then take the next step and refine their processes and implement solutions to address their shortfalls.

Headshot image of MRAA Data Specialist Drew Mick in a collared blue shirt at Top Golf
Drew Mick

“This is a substantial opportunity for dealerships to contribute to an industry-wide study that will pay dividends to them in the form of analytical data and identifiable areas for growth,” says Drew Mick, MRAA Research Specialist. “Dealers can use this insight to enhance their service department, provide a better customer experience and magnify its impact on their business.”   

Dealership feedback and participation help to strengthen service departments and enrich the customers’ service experience throughout the marine industry. Take the MRAA Service Management Survey. For more information, email Drew Mick.  

About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.