• Expansion aligns two of the top dealership teams in New England behind one mission: Creating the ultimate boating experience
PORTLAND, MAINE – Sept. 5, 2023 – Port Harbor Marine, a multi-location boat dealership and marina operation based in South Portland, Maine, announced today that it has acquired Baert Marine of Middleton, Mass.
With both organizations celebrating 50 years in business, Port Harbor Marine President Rob Soucy says the purchase of Baert Marine provides the perfect alignment for Port Harbor’s growing organization.
“Baert Marine was a natural fit for us here at Port Harbor, as we not only expand our reach with the Grady-White Boats line, but we share the same values and focus on delivering an exceptional customer experience,” said Soucy. “We will continue to serve Baert Marine’s customers with the same level of customer service and industry leading products they have come to expect over the last 50 years.”
“Both Bill Baert and I are extremely proud of the 50-year legacy we leave behind with Baert Marine,” said Warren Kelly, President of Baert Marine. “We are proud of our award-winning team, the quality of service we consistently provide, and the incredible relationships we have developed with our customers. We are both extremely comfortable in turning the helm over to the Port Harbor Marine team, knowing they share the same employee-focused, customer-centric philosophy and will only build on the legacy we have built by simply ‘making fun on the water’ North of Boston.”
While Mr. Baert and Mr. Kelly are retiring with this transition, Port Harbor Marine expects to retain all Baert Marine employees and will continue to provide the industry leading customer experience that the Massachusetts market has come to expect from them.
Along with the acquisition, Port Harbor will become the new dealer for Sea Hunt Boats for all markets north of Boston. Along with the Grady-White and Sea Hunt brands, Key West and Cutwater Boats will also be offered at the Middleton location.
“Our mission at Port Harbor Marine has always been to create the ultimate boating experience by consistently providing products and services that exceed our customers’ expectations,” noted Soucy, “and this merger of two great teams will help us fulfill that mission for a larger customer base.”
About Port Harbor Marine:
Port Harbor Marine is Northern New England’s premier boat dealership with 5 locations throughout Maine. An employee owned company, we currently employ 85 full-time and 25 part-time/seasonal employees. We have served boaters throughout New England for over 50 years offering sales, service, dockage, storage, rentals and our boat club. This is often a fast paced and exciting environment and due to the seasonality of the business it requires the ability to prioritize, meet deadlines and multi-task regularly. We are all about providing the ultimate boating experience for our customers and are equally committed to our crewmembers. Positivity, a good sense of humor and ability to work with others is required. Our motto is “Just for Fun” and we expect our crews to promote our vision, mission and values.