Nice Meeting You!
It was great to meet you at the 2023 Marine Wholesale Dealer Meeting! On this site, you can find some great free MRAA resources as well as more information to help you decide if membership, certification, and Dealer Week are good fits for your business. (Spoiler: They definitely are.)
What is MRAA?
The MRAA is solely dedicated to helping dealers overcome challenges and capitalize on opportunities. It is run by dealers like you, creating specific education content for you. And every dollar generated goes right back into helping dealers thrive.
Free Resources
DEALERSHIP ASSESSMENT
MRAA’s Dealership Assessment, created by MRAA’s Dealer Certification Program. The assessment gives you the opportunity to take a fresh look at your dealership. Completing this survey honestly will help MRAA’s Certification team determine which tools, templates and best practices would be most effective for you. After you complete the survey, we’ll send curated resources just for you!
SERVICE RESOURCE
Guide to Building a Service Menu
Thank you for the interest in this MRAA resource. All MRAA guides are for members only and require existing members to be logged in to download the guide. If you’re not a member, but need this guide, contact Sherri Cuvala, Director of Membership at Sherri@mraa.com / 763-333-2420. Learn more here: https://mraa.com/join-mraa/
CUSTOMER EXPERIENCE
Guide to a World-Class Customer Experience
As a leading dealership, you strive for marketing returns and customer satisfaction. But you are seeing rising inventory levels and more hesitant consumers due to higher pricing, inflation and economic uncertainty.
Therefore, it’s time to enhance the customer experience to attract new buyers and engage your existing customers to keep them boating longer.
“Operation: Keep Your Customers Boating,” provides proven tactics and resources to help you retain more customers by creating processes and touchpoints to increase their satisfaction and loyalty to your brand.
CUSTOMER RESOURCE
Guest Survey
Learn more from your customers on what they want out of their boat and their boating lifestyle. Deliver the best product recommendation based on their specific needs.
Get the survey
CUSTOMER RETENTION
Keep Your Customers Boating
Your customers leave the market because they become disinterested and don’t use their boats enough to justify the cost. History shows that first-time boat buyers depart the marketplace within five years after purchase and at about a 40 percent clip.
Engaging your customers should be a top priority! This starts with authentic follow-up and includes holding community events and educational resources on operation and ownership. These touchpoints are critical for increasing boater retention.
Get the resources
Fill out form below & be directed to these customer retention & sales resources.
WEBINAR
Your dealership needs to review its current inventory levels, learn about the “new normal” and forecasting and budgeting challenges you will face over the next 6-12 months. Sign up to gain a better understanding of how inventory surpluses impact your business and learn tactics for using “forward thinking” to better match demand.
MRAA’s Ask the Expert Webinar
With Chad Lyon, Managing Director – Marine & RV Wells Fargo Distribution Finance
CERTIFICATION RESOURCES
Culture Employee Satisfaction Survey
An engaged staff is one that is motivated, customer-focused, happy to be at work, and committed to their company. These employees are more productive, loyal, and less likely to leave.
Does your dealership thrive in all the above areas?
Find out how you stack up against others! Take our quick survey (less than 5 minutes) to assess your employee satisfaction. Also, receive a free copy of our Certification Mini Guide to Common Workplace Culture Challenges that includes solutions to the top 3 workplace culture challenges.
BoatPAC – Your Voice on Capitol Hill
The mission of BoatPAC is to support legislators on both sides of the aisle that understand the importance of the recreational boating community. Our champions in Congress are helping to advance our full range of priorities and it’s critical we work to keep them there. All contributions to BoatPAC go to candidates for federal office. Click the link below to learn more.
** NOTE: Only MRAA Members are qualified for Prior Approval. Please become a member of the MRAA before becoming Prior Approved. Learn more about MRAA Membership.
Dealer Week,
The MRAA Conference & Expo
Boatings only event focused on dealer growth.
Gain the answers you need to make decisions with confidence. Only at Dealer Week 2023 with:
EXCLUSIVE EDUCATION
Leading experts curated more than 20 educational sessions and will deliver the latest strategies, tactics and best practices, all of which have been designed to help you create a plan for the year ahead.
INDUSTRY-LEADING PARTNERS
More than 100 manufacturers, suppliers and service providers in the Dealer Week Expo Hall feature the latest products and services that will help you drive greater efficiencies and stronger profitability.
NETWORKING CONNECTIONS
More than 1,200 attendees from across the marine industry bring a diverse array of insights and experiences to roundtable discussions and casual conversations imbedded into the Dealer Week schedule.