Marketing plays a crucial role in your success, and we’ve gathered a variety of resources from the industry, along with our own, to help you run a more efficient and cost-effective marketing plan. In addition, Discover Boating and the Recreational Boating & Fishing Foundation offer a wealth of marketing materials to further support your efforts.

Discover Boating Marketing Toolkit

Maximize your dealership’s marketing potential by taking advantage of the wealth of tools and resources offered by Discover Boating each year. Align your messaging with the national campaign and boost your boat sales by utilizing these valuable resources to connect with prospects and current customers alike.

Take Me Fishing Resource Center

The Recreational Boating & Fishing Foundation provides an impressive number of tools and resources that you can use to engage more people in boating.

Boat Loan Calculator

Help show your potential customers how affordable boating can be by linking this boat loan calculator, provided by the Discover Boating campaign, on your website.

Better Manage Discover Boating Leads

Discover Boating leads are different than your typical lead.

These are people who have expressed an interest in participating in boating and perhaps buying a boat. They need to be nurtured a little differently. ARI Network Services has produced this 12-page overview on best practices for nurturing these leads. Featuring a complete prospect management process in addition to checklists, letter templates and more, this document will help you capitalize on the leads as the Welcome to the Water campaign continues to deliver results.

Discover Boating’s Boating Content Resources

Boating has seen a surge in popularity, and Discover Boating strives to help new boaters have the best possible experience on (and off) the water. Here are some of the most popular topics on — information, advice and resources to help boaters of all experience levels enjoy boating. You’re invited to share this content on your website, in newsletters and on your social media channels to engage new boaters with your brand and the fun of boating.

Discover Boating graphic sharing marine industry research about the next generation of boaters

Discover Boating Next Generation of Boaters Infographic

Discover Boating, powered by NMMA and MRAA, shares important information about the next generation of boaters, which are different from today’s boaters, obtained from extensive industry research. It identifies growth audiences within the next generation of boaters and opportunities to connect.

How to Write a Marketing Plan for Your Business

Boating Industry magazine compiled a complete report on how to write a marine-specific marketing plan, complete with interviews with industry marketing experts and a step-by-step process for putting your plan in place.

Social Media Resources for Your Business

From setting up your profiles to managing paid ads, this document will provide you with the tools and the resources you need to better your social media practices.

Boating Safety Resources

Promoting Boating Safety is essential to the longevity of promoting the boating lifestyle. When we create more awareness for consumers, they rely on us as a source of information around safe and healthy boating.

Boating Industry’s Marketing Tactics White Paper

Maximize your marketing impact during a sluggish economy with proven and cost-effective tactics. Download Boating Industry and Boat Trader’s white paper for a marketing recipe for success, 7 key marketing plan questions, 24 exposure-boosting ideas, and strategies for highlighting your competitive advantages and selling more boats.

Boating Industry’s eProfitability White Paper

Although consumers use the internet to research big-ticket items like boats, they often still visit showrooms or boat shows to make purchases. The problem with declining sales may lie in your approach to online business. Boating Industry and Boat Trader provide valuable expert advice, tips, and best practices in their e-White Paper to help dealers improve their online approach.

customer signing paperwork

Content Production Resources

These free and customizable resources can enhance your content marketing efforts and engage with customers. While some require further commitment, exploring all of them is worth it if you’re serious about finding success.

Make Your Customers Happy

Danny Decker, Marketing Simplified, shares with you a simple formula for making your customers happy. Learn how this formula “Happiness = Reality – Expectations” can help your business and see how your peers are putting this practice to real-world use.