The Marine Retailers Association of the Americas published its latest white paper, “The Guide to Phone Skills,” powered by the Marine Industry Certified Dealership program.

This 10-page digital publication provides marine retailers with tips on hiring and training staff members, auditing a dealership’s phone responses, advice on scripting calls, and how to market a phone number.

“It isn’t a secret that today’s customers are not the customers of the past,” says MRAA Vice President, Liz Walz, “The Guide to Phone Skills not only discusses how today’s customers have evolved, but also provide a guide for retailers to implement in order to create a positive customer experience as soon as they pick up the phone.”

“The Guide to Phone Skills,” was developed as supplemental material to the 2019 Continuous Certification course, Align Your Dealership With Today’s Customer, presented by, MRAA Vice President Liz Walz and Jim Million, of Million Learning.

“The 2019 Quarter Three Continuous Certification curriculum is focused on providing marine dealerships with the guidance they need to better align themselves with the shopping and ownership experience of today’s customers,” says Liz Keener, MRAA’s Certification Manager. “This white paper offers retailers with a how-to guide to connecting with today’s technology-empowered customers.”

MRAA members can login and access the full publication at MRAA.com/guides. “The Guide to Phone Skills” and Quarter Three of the MICD Continuous Certification program are available now.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.