Grady-White Boats and the Marine Retailers Association of the Americas have partnered together to bring the Grady-White dealer network a path to a delivering a greater customer experience through the Marine Industry Certified Dealer program.

MRAA’s Dealer Certification program provides boat dealers with a proven roadmap for dealership success, focusing them on continually improving their organizations through an emphasis on operations, employee engagement, and customer satisfaction.

“We are excited to announce the partnership with Grady-White and its dealer network through the Marine Industry Certified Dealer program,” says Liz Keener, MRAA’s Certification Manager. “Grady-White has invested in creating a culture of continuous improvement for its dealer network by incentivizing  and encouraging education and training, specifically through the MICD program.”

For more information on the program, please visit MRAA.com/Certification or contact us at 763-315-8043.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.