MINNEAPOLIS, February 15, 2017 — The Marine Retailers Association of the Americas would like to announce the hiring of Mickaela Giese as the association’s new Program Marketing Coordinator.

After graduating from South Dakota State University with a degree in Consumer Affairs, Mickaela accepted a position within the marketing department at Tige Boats. For the last year, she has been immersed in the marine industry and witnessed firsthand the opportunities and challenges that marine retailers face across the world. She says the time spent with Tige Boats has prepared her for her new position with the association because she now has the necessary skill set needed to support and contribute to the success of marine retailers.

“Mickaela’s past experience and knowledge of the marine industry will be a great asset to the MRAA,” said Matt Gruhn, MRAA President. “She not only has inside knowledge of the boating industry, but she has also already proven a knack for working with and supporting dealers on a daily basis. Her eye for details and fresh perspective will be a great benefit to the MRAA team.”

In her previous position, one of Mickaela’s main responsibilities was to connect with marine dealerships in order to learn how to best reach their ideal customers. She intends to take this knowledge and implement it throughout the marketing efforts produced by the MRAA.

“I am ready to become a strong voice for the MRAA and the marine industry,” she says. “I understand that providing a solid platform of information will allow those within the industry to have the opportunity to grow and connect — and sell more boats.”

Mickaela has recently relocated from Abilene, Texas, to the Twin Cities and is looking forward to exploring her new neighborhood with her friends, family and puppy.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.