• New Member Perk for Marine Dealers in MRAA Certified Pre-Owned Boat Program
MINNEAPOLIS, JULY 11 — The Marine Retailers Association of the Americas announced today that all dealer participants in the MRAA Certified Pre-Owned Boat Program can now offer buyers complete Peace of Mind on the Water™ by including Sea Tow membership with every purchase.
“Sea Tow provides complete Peace of Mind on the Water, a benefit that adds another a layer of trust for both the dealership and customer. It’s critical to nurture the customer after a boat sale by supporting their needs, and this new benefit does just that!” says Jason Walz, MRAA Director of Programs. “The Certified Pre-Owned Boat Program helps participating dealers find, evaluate, market and sell quality pre-owned units, while also giving customers the validation they seek when making a purchasing decision of this stature.”
Once a dealership is enrolled in the MRAA Certified Pre-Owned Boat Program and decides to apply a boat for CPO status, it must meet all these requirements:
1. Boat eligibility: Less than 10 years of age and previously Certified by the National Marine Manufacturer Association (NMMA).
2. Clean inspection,
3. Clean Boat History Report
4. Clean Engine and fluid analysis from Titan Certified
Upon completion of all four MRAA Certified Pre-Owned Boat Program prerequisites, the MRAA Certified Pre-Owned dealer participants may purchase Sea Tow membership at a wholesale rate. The dealer can then enhance the boat buying process and new ownership experience by including 1-year of Sea Tow Gold Card membership as part of the CPO boat package.
“Including Sea Tow membership with their purchase is ideal for pre-owned boat buyers, many of whom are new to the boating industry and who see the value of 24/7 priority on-water assistance,” says Kristen Frohnhoefer, President of Sea Tow Services International. “Sea Tow’s alignment with the MRAA and the CPO Program makes sense because not only does it enhance the customer experience, but it also benefits the dealer as an extension of their team in the form of customer support.”
Since 1983, Sea Tow has been the authority in on-water assistance nationwide. Members receive priority service and a connection to Coast Guard-licensed captains 24/7/365, and services include: boat towing, fuel deliveries, jump starts, disentanglements, navigational assistance and more. More than just peace of mind on the water, Sea Tow members also receive exclusive deals through the Sea Tow Savings Club. Discounts can include fuel savings, deals on marine-related gear and money-off on dockage at participating marinas and retailers.
For more detailed information, complete pricing, warranty options and to enroll in the program, visit https://cpoboats.com/cpomember-benefits, or contact Jason Walz at 315-256-2878 or jason@mraa.com.
About MRAA Certified Pre-Owned Boat Program
The MRAA Certified Pre-Owned Boat Program is owned and operated by MRAA Dealer Solutions, LLC, a subsidiary of the Marine Retailers Association of the Americas. Through a licensing agreement, the Marine Retailers Association of the Americas provides MRAA Dealer Solutions and the MRAA Certified Pre-Owned Boat Program with marketing and staffing support.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About Sea Tow Services International, Inc.
Sea Tow Services International Inc., better known as Sea Tow®, has been the premier leader of on-water assistance since 1983. Servicing the United States, Puerto Rico and the U.S. Virgin Islands, members are provided with a 24/7 connection to Coast Guard-licensed captains. The pioneering concept, founded by Captain Joseph Frohnhoefer, was established in Southold, NY when the United States Coast Guard ceased response to non-emergency assistance calls.
In addition to on-water assistance, the franchise network handles salvage and recovery missions, and responds to natural disasters, environmental hazards, and oil spill cleanups. Visit seatow.com to learn more.
