Member Advisory: March 3, 2011


Membership Advisory

House of Representatives Passes Repeal of

1099 Requirement for Small Business

On March 3, the U.S. House of Representatives passed H.R. 4 to repeal the onerous IRS requirement that small businesses must file Form 1099s to all vendors where the small business made annual purchases over $600.00. This requirement was included in the unpopular Health Care Reform Bill signed into law last March.

MRAA has led a campaign since the passage of the Health Care bill to repeal this new requirement that is detrimental to marine dealers and other small businesses in their creation of jobs. “The additional paperwork created by this new requirement is nonproductive and inhibits job growth. We will now shift focus to the Senate to ensure H.R. 4 will get to the President as soon as possible for his approval,” said Dave Foulkrod, MRAA Chairman.

H.R. 4 is a good bill that greatly reduces IRS regulation of business, reduces the federal government’s paperwork requirements of small business and allows those businesses to focus on growth

Member Advisory: March 2, 2011


Membership Advisory

Boaters Beware

E15 Can Damage Your Boat

Boca Grande—On January 21, 2011, the U.S. Environmental Protection Agency announced it would grant a waiver to allow the ethanol blend in certain automobile, SUV, and pick up engines to increase from 10 per cent to 15 per cent. This jump from E10 to E15 is designed for these on road vehicles produced between 2001 and 2006. This EPA decision comes after the October 13, 2010 decision to waive the limitation for E15 for model year 2007 and newer on road vehicles.

This EPA waiver from E10 does not apply for usage in boats. MRAA advises its members to inform boaters and anglers of the problems of using E15 gasoline in marine engines, to be careful if using gasoline purchased at gas station for a boat, and to use gas purchased at marine fuel docks where ever possible.

The problem is many boaters purchase their fuel for their boats at the same pump where they purchase fuel for their cars, SUVs or pick up trucks and easily could put E15 into a boat engine where E15 has not been approved.

To address this anticipated problem the EPA has authorized that a small label be placed on the gas pumps to warn purchasers not to use the E15 blended gas in boats. MRAA recommends boaters and anglers use only E10 or unblended gasoline in marine engines. It has become clear over the past few years that an ethanol blended fuel in boats can cause immense safety problems, such as fire and explosion or complete engine failure. The ethanol blended fuels used in the past are known to damage fuel tanks, fuel lines, and many components of the marine engine, especially outboard engines. Many anglers and boaters purchase gasoline for outboard engines at the same pumps where they buy gasoline for their pulling vehicle.

“I have seen many damaged engines and fuel line components because of the E10 blend. I can only anticipate damage from E15 will be worse, but the EPA has failed to conduct proper testing of the effects of E15 blended fuels on marine engines. Boaters must be aware of the potential damage that could result,” said Dave Foulkrod, MRAA President.

MRAA announces certified pre-owned benefit

The Marine Retailers Association of America, in conjunction with Titan Certified, has developed a Certified Pre-Owned Program that guarantees the condition of the engine, transmission, outdrive and generator to all buyer’s and seller’s of used boats.

The auto industry has known for years that a certified car sells faster and for more money. Now the same holds true for the marine industry. With the MRAA’s exclusive Certified Pre-Owned Program, buyers are guaranteed the boat they buy will be trouble free for any issues relating to the boat’s drivetrain. If anything happens within the Guarantee’s time period, the problem will be fixed without a deductible or cost to the buyer.

The MRAA developed its program in conjunction with Titan Certified, a leader in the industry of Fluid Analysis. Through Titan’s laboratory testing, Titan analyzes 108 specific variables within engine oil and transmission fluid, and they can tell you the exact working condition of any motor, transmission or outdrive based on ASTM & OEM standards.

  • After testing is complete and the components meet specifications, Titan guarantees the boat’s drivetrain against any internal failure for three months or 55 hours.
  • Dealers can use this program for their pre-owned inventory or their consignment inventory.
  • Any seller or buyer can bring a boat to any participating MRAA dealer and have their boat tested, certified and guaranteed bringing new profits and new customers to the dealership.
  • The MRAA CPO programs works for any age of boat, make, model or number of hours ¿ if it passes, it is certified.
  • Boat owners not selling their boats can benefit from the MRAA CPO program by having their fluids tested and having their drivetrain guaranteed providing a trouble free boating season.
  • The dealership service department will become pro-active in providing customers with added service and getting needed repairs done.

“This is an exciting opportunity for our dealers to bring added value, profits, customer loyalty and new business to their locations,” says Phil Keeter, President of MRAA. “We are excited to be working with Titan and offering this exclusive program to our members.”

“We believe MRAA’s CPO Program will enable our members to participate in an even larger share of the pre-owned boat market,” says MRAA board member Joe Lewis of Mt. Dora Boating Center. “The Titan Certified Guarantee will be attractive to buyers, sellers and owners. Creative service managers will be able to turn this program into a money-maker for their departments.”

The MRAA Certified Pre-Owned Program is a win-win for all parties involved. It is inexpensive, comprehensive and just what the boating industry needs. For more information see our members only section.

Member Advisory: Feb. 21, 2011

MEMBER ADVISORY

MRAA Announces New Certified Pre-Owned Program

Boca Grande, Florida ~ The Marine Retailers Association of America, in conjunction with Titan Certified, has developed a Certified Pre-Owned Program (CPO) that Guarantees the condition of the engine, transmission, outdrive and generator to all buyer’s and seller’s of used boats.

The auto industry has known for years that a certified car sells faster and for more money. Now the same holds true for the marine industry. With the MRAA’s exclusive Certified Pre-Owned Program, buyers are guaranteed the boat they buy will be trouble free for any issues relating to the boat’s drivetrain. If anything happens within the Guarantee’s time period, the problem will be fixed without a deductible or cost to the buyer.

The MRAA developed their program in conjunction with Titan Certified, a leader in the industry of Fluid Analysis. Through Titan’s laboratory testing, Titan analyzes 108 specific variables within engine oil and transmission fluid, and they can tell you the exact working condition of any motor, transmission or outdrive based on ASTM & OEM standards.

  • After testing is complete and the components meet specifications, Titan guarantees the boat’s drivetrain against any internal failure for three (3) month or fifty-five (55) hours.
  • Dealers can use this program for their pro-owned inventory or their consignment inventory.
  • Any seller or buyer can bring a boat to any participating MRAA dealer and have their boat tested, certified and guaranteed bringing new profits and new customers to the dealership.
  • The MRAA CPO programs works for any age of boat, make, model or number of hours – if it passes, it is certified.
  • Boat owners not selling their boats can benefit from the MRAA CPO program by having their fluids tested and having their drivetrain guaranteed providing a trouble free boating season.
  • The dealership service department will become pro-active in providing customers with added service and getting needed repairs done.

Phil Keeter, President of MRAA says, “This is an exciting opportunity for our Dealers to bring added value, profits, customer loyalty and new business to their locations. We are excited to be working with Titan and offering this exclusive program to our members.”

“We believe MRAA’s CPO Program will enable our members to participate in an even larger share of the pre-owned boat market. The Titan Certified Guarantee will be attractive to buyers, sellers and owners. Creative Service Managers will be able to turn this program into a money maker for their departments”, says Joe Lewis MRAA Director.

The MRAA Certified Pre-Owned Program is a win-win for all parties involved. It is inexpensive, comprehensive and just what the boating industry needs. For more information contact Joel Stebbins at 952-473-6978 or by email joel@titancertified.com.

Member Advisory: Feb. 9, 2011

MEMBERSHIP ADVISORY

MRAA Asks Dealers to Look for New Tax Breaks in Health Care

Tax season is here again, but this year brings opportunities that haven’t been available in the past. MRAA asks boat dealers to contact their tax professionals to look for new tax savings for small businesses.

Even though MRAA remains strongly opposed to the new Health Care Law, the newly enacted law does provide a tax credit for small businesses with fewer than 25 full-time employees and average wages of less than $50,000. According to the Health Care Law, these small businesses will be eligible for a tax credit on their 2010 returns of up to 35% of their health insurance costs.

Facing rising health care costs, the tax credit was included in the Patient Protection and Affordable Care Act to help the smallest businesses, the ones with the hardest time affording insurance, provide their employees with coverage without breaking the bank.

It is estimated that more than four million small businesses nationwide or about 83% are eligible to receive the tax credit for 2010 earnings. The problem is that few even know the tax credit exists.

MRAA encourages boat dealers to work with your tax professionals to verify your businesses are eligible and can take advantage of the tax credit.

Former MRAA Director Passes Away

Boca Grande, January 4, 2011 ~ Tandy Counce, owner of Counce Marine in Memphis, Tennessee passed away on January 2, 2011 at his home in Germantown, Tennessee.

Counce had owned & operated Counce Marine since 1962. He had a long and illustrious career in the recreational boating industry. He served several terms on the Board of Directors of MRAA, was the first president of the Memphis Boat Show, a member of the Tennessee Marine Dealers Association, a member of the Boat Dealers Alliance and he also served on a number of advisory boards and councils for various boat and engine manufacturers.

“Tandy will always be remembered for his open and direct observations on the boating industry, especially where it concerned dealers” said Phil Keeter, MRAA President. “He was a true southern gentleman and a real asset to recreational boating and will definitely be missed”.

Counce’s real passions were boating, spending most weekends and vacations on area lakes, and international traveling. He and his wife visited seventy six (76) countries on six (6) continents.

Counce is survived by his wife, Sue and two sons, Michael & Eric, three grandchildren and one great grandchild. Counce was a member of the Colonial Park United Methodist Church.

Sevices will be held on Wednesday January 5th at 1:00PM at the Memphis Funeral Home on Poplar Avenue. The family requests memorials be sent to the Colonial Park UMC or the Alzheimer Assn: 326 Ellsworth St.; Memphis, TN 38111

The Marine Retailers Association of America is a national association representing the retail segment of the marine recreational industry. For more information call 941-964-2534 or visit the website at www.mraa.org.

MRAA announces President selection process

Dave Foulkrod, Chairman of the Marine Retailers Association of America, is announcing the process that will be used to select a new president for the association.

“The process will be extensive and thorough,” said Foulkrod. “We will be looking nationwide for our new president.”

All qualified and interested parties shall submit their resumes electronically to mraa@mraa.com. Applications will be accepted thru the first quarter of this year. Applications will be reviewed and the selected candidates will be interviewed in April. Selected candidates will appear before the MRAA Board for consideration.

“MRAA intends to have a new president installed by early in the third quarter,” said Foulkrod. “Our new President will then have time to transition with President Keeter before he retires.”

The Marine Retailers Association of America is a national association representing the retail segment of the recreational boating industry. For more information call 941-964-2534.

MRAA President announces retirement

Phil Keeter, President of the Marine Retailers of America, is announcing his retirement. Keeter will retire on December 31st , 2011. Keeter has served as the president of the association since February of 1988. Keeter was one of the 12 founding dealer members of the association in 1972. He served on the board from 1972 until 1982.

Keeter has represented MRAA with other associations and groups such as the National Marine Manufacturers Association, the Recreational Boating and Fishing Foundation, the National Marine Bankers Association, the National Marine Distributors Association, the National Marine Representatives Association, American Recreation Coalition, U.S. Coast Guard, U.S. Power Squadron, Marine Environmental Education Foundation, Center for Environmental Education and Research Inc., National Marine Trades Council, Advisory Council of Marine Associations and has served on various boards and advisory groups throughout his career.

He received a Presidential appointment from George W. Bush to serve on the Boating Safety Advisory Council and did so for six years. He is the recipient of the Mel Barr award given by the National Marine Representatives Association. He is also the recipient of the Phil Keeter Environmental Education Award given by the Marine Environmental Education Foundation. He served on the Board of MEEF for several years and received recognition for that work from the National Clean Boating Campaign. Keeter presently serves as Vice President of the Grow Boating program and also serves on the Board of Marine Five Star Dealer Certification.

“It has been my privilege and honor to have represented the marine dealers throughout North America for the past 20 plus years,” said Keeter. “Having been a dealer for 30 years before becoming MRAA’s president gave me a real understanding of what a dealer faces every day. They are brave and fearless small businessmen with their entire fortunes on the line so my task of representing them has been daunting, but the friendships and relations I have formed with them are priceless treasures.”

Keeter’s career in the recreational boating industry began with the establishment of Romer Marine in Tulsa, Okla., in 1958 during his senior year in college. In 1986 he sold that dealership after 28 years and went on to become the Regional Sales Manager for Glastron Boat Company. He held that position for two years before becoming the President of MRAA.

“MRAA has made a real difference on the landscape of the recreational boating industry and today plays the single biggest role in making our industry successful in the future,” Keeter said. “MRAA has forged relationships with all segments of the industry that I have had the good fortune of being a part of. I know these will be continued by my successor.

“In this coming year I will work to secure even stronger bonds for MRAA’s future. My successor must possess far greater skills than I have in this world of emerging technology because that very technology will help to propel MRAA to even greater success.”

Keeter remains active with Tulsa University, Will Rogers Rotary Club and Boston Avenue Methodist Church. He is also active with the Tulsa Boat Sport & Travel Show and the two Green Country RV Shows. Keeter and his wife, Marilyn, have been married 52 years and have three children and five grandchildren.

Registration now open for 2010 MDCE

MINNEAPOLIS – General registration for the 2010 Marine Dealer Conference & Expo, scheduled for Nov. 14-17, 2010, in Orlando, Fla., opened this morning, with nearly 100 industry leaders already signed up for the event. Online registration is now available at the official MDCE site, www.boatingindustry.com/MDCE.

The national dealer conference attracted 750 people in 2009 — three times as many as the 2008 event saw — and nearly 440 dealers, or more than twice as many dealers as the 2008 event. The 100 registered attendees to date are made up of mostly exhibitors.

This year’s event at the Orange County Convention Center and the Rosen Plaza Hotel represents more growth for the MDCE, which has added a third track to the educational line-up it has become known for, and it will feature an expanded exhibit hall. In fact, exhibit reservations are far ahead of last year’s total already.

“Based on last year and the buzz leading into this year’s event, we’re expecting our biggest turnout to date,” said Matt Gruhn, publisher of Boating Industry magazine, which partners with the Marine Retailers Association of America to produce the MDCE. “We’ve seen great growth over the last couple of years simply by giving the dealers more and more of what they’re looking for. With more educational opportunities, more networking time and more time in the exhibit hall, we expect to continue that growth pattern.”

The conference will once again feature a Sales & Marketing educational track and a Service Department educational track. The newest addition is a track geared specifically toward dealer principals and general managers, titled Powering Profits, which will cover pay plans, (re)building your culture, how to adopt best practices in your dealership, fact-driven dealer management and myriad best practices.

Registration options include a Full Conference Pass for $449, an Additional Attendee Full Conference Pass for $429, and a Social Registration for $179. For those who register prior to Sept. 27, 2010, however, the early bird rate will reduce the full conference passes by $50 to $399 and $379, respectively. Additionally, this year, the MRAA is also providing a $50 discount off a full conference pass to its members, reducing their rate to $349.

“We’re always looking to add value for our members, which is why we made the decision to provide them a discounted rate,” says Ed Lofgren, MRAA Chairman. “This year’s conference has so much quality content, we want to give something back to our members by providing them this lower rate. With that in mind, we’re effectively holding last year’s rate for them while adding a third track of content, a third networking reception and a lot more exhibit space.”

The Marine Dealer Conference & Expo is the Marine Retailers Association of America’s annual conference. Through a five-year agreement, signed in 2009, the MDCE is co-produced by the MRAA and Boating Industry magazine.

The partnership actually began in 2008 when Boating Industry magazine provided marketing support and content creation services to the MRAA in addition to helping re-brand the event. That year dealer attendance doubled, compared to the 2007 program, called the MRAA Annual Convention. Then, in 2009, aided by a move to Orlando, Fla., the partnership led to a 200-percent increase in total attendance and exponential growth in the amount of sold exhibit space.