The Biden administration announced new guidance on Monday to target aid to the smallest employers in the nation by granting qualifying businesses exclusive access to PPP for fourteen days beginning on March 9.
To be granted access, businesses with fewer than 20 employees will be given exclusive access for fourteen days. The Small Business Administration will also work directly with lenders and small business owners to seek out qualifying businesses to ensure they are aware and utilize the program during this window.
Other changes that may affect your dealership include new changes to PPP eligibility calculations help sole proprietors, independent contractors, and self-employed individuals to receive additional financial support. The Biden administration is setting aside $1 billion for businesses in this category.
The SBA will eliminate restrictions on business owners with non-fraud felony convictions, and business owners who are delinquent on their federal student loan payments that made them ineligible to apply for PPP.
Without new legislation, PPP expires on March 31. Applications received by larger businesses prior to March 9 will continue to be processed on time and will not face a delay, according to SBA.
The U.S. House of Representatives is set to vote on Biden’s proposed $1.9 trillion American Rescue Plan on Friday or Saturday which would include an additional $7 billion for PPP.
For more information or any questions, please reach out to MRAA’s government relations manager, Adam Fortier-Brown at adam@mraa.com.
“Mondays suck!” or “I can’t believe I get to do this!” Which one of those phrases resonates with you today? Attitude is everything in the way you carry yourself, interact with others and in turn, influence others. That’s where this educational opportunity comes in.
There’s also an opportunity for those of you who might have read those two phrases and said … “Monday’s don’t phase me anymore and I definitely don’t love what I’m doing right now.” If this is you, take a deep breath and find some answers in the section titled “Burned out?”
Back to good or bad attitudes … In the MRAA training course “A is for Attitude” with Sam Dantzler of Wheelhouse College, he says that most people just go through life reacting to everything that happens. They don’t realize it’s not happening to them, but rather because of them.
His tip to you? Have a team conversation about attitude.
“If you get your attitude right, all of the rest of it will figure out. I can’t have anyone come to work with anything other than a I can’t believe I get to do this mood.”
Sam uses science, psychology and astrology to explain attitude in a way that is extremely interesting and entertaining. If this course sounds like the refreshing reminder you need for yourself and/or your team, follow the simple steps below. If you rolled your eyes and grumbled about not being able to handle this right now, skip ahead to “Burned out? Yep, that’s me.”
MRAA Silver and Gold Members can access this month’s “Training ‘N’ Tactics” simply by logging into MRAATraining.com and clicking on “2021 TNT” in the dashboard. Or use the search function to find it. The cost will zero out.
If you’re not a Silver or Gold Member, you can become one! Learn more here.
Burned out? Yep that’s me.
For those of you who are completely overwhelmed mentally, physically, emotionally, or all the above, we hear you and want you to know that this is a sign of burnout. Maybe you skip this month’s TNT session (but obviously don’t forget about it next month) and take the future recommended TNT course called “Moving Beyond Burnout.” David Spader, of Spader Business Management, spoke to MRAA Dealer Week 2020 attendees about the importance of recognizing and working through burnout.
So, if this scenario is more you or your team, you have three options:
Use your MRAA Dealer Week registration to log in and watch the recording of the course available to you until March 31. If you’re not registered, you can still register to gain access to this course, the expo hall and 30+ other educational opportunities. FYI, we’re also doing an MRAA Ask The Expert Webinar: “Follow-up to Moving Beyond Burnout” with Spader on Thursday, March 18, for Dealer Week attendees. This webinar is sponsored by MRAA Partner Member National Powersport Auctions.
Become an MRAA Silver or a Gold Member to access the course after it’s unavailable on Dealer Week (March 31). Our TNT Series will be revisiting this course in August.
We get it, if you didn’t register for MRAA’s Dealer Week, it feels like you don’t have a choice in accessing this course. Reach out to us! We’d love to help you find a way to gain access.
While it’s easy to simply state “check your attitude at the door” or “adjust your attitude,” we also have to realize, when we’re in a state of burnout it typically means we’re in a more negative environment and mental state. It may feel like things aren’t going as well for us — when things are crazy busy or constantly changing, it’s difficult to respond intelligently and many respond instinctively.
You can see how negative environments and negative energy created by stress, change, poor culture and more can easily and negatively alter our once positive attitude. Even just changing attitude might not be enough. But, recognizing where your employees are at, could save you in the long run and in turn, keep the people who you value the most.
MINNEAPOLIS — Feb. 22 — The Marine Retailers Association of the Americas announces Honda Marine has become a Platinum Partner Member.
Honda has manufactured more than 100 million power products worldwide since 1953 and, in 1964, introduced its first Honda Marine four-stroke outboard motor, the GB30. Honda continues to spearhead the development of low-emission and environmentally friendly four-stroke engines for use in outboard motors, generators, water pumps, lawn mowers, snow blowers, tillers, trimmers and other power equipment offerings. Honda enhances its marine engine line by incorporating technologies from its advanced automotive and racing heritage.
“Honda Marine outboards can power almost any type of boat, and we work to ensure that every Honda Marine motor — ranging from 2.3 to 250 horsepower — sets the standard for fuel efficiency and ease of operation while staying true to the core Honda attributes of durability, quality, reliability and quiet operation,” said John Lunde, National Sales Manager, Honda Marine. “As a new MRAA Platinum Partner, Honda Marine is well positioned to support the organization’s mission of providing tools, resources and educational programming to a broad scope of boat and engine dealers. In turn, the valuable statistical data and insight into the retail dealerships helps Honda Marine better serve our channel partners and customers throughout the U.S.”
Honda Marine, based in Alpharetta, Ga., includes an industry-best 5-year, non-declining factory warranty on its outboards and also engineers its motors to produce ultra-low emission levels, which aid in the protection of global waterways. Honda Marine sets the boating industry standard for customer satisfaction, having received the National Marine Manufacturers Association (NMMA) Customer Satisfaction Index (CSI) Award consecutively for the last 17 years.
Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.
“We are energized to gain Honda Marine as a Platinum Partner Member with the MRAA,” said Allison Gruhn, Director of Business Development. “Honda is not only a highly recognizable and respected name within the marine industry, but throughout the world for its clean and efficient four-stroke powerplants and technology. Their support and association with MRAA can genuinely benefit all MRAA members.”
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.comor contact us at 763-315-8043.
About Honda Marine
Honda Marine, a division of American Honda Motor Co., Inc., markets a complete range of outboard marine motors. Its comprehensive product line is powered exclusively by four-stroke engines. Honda pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for more than 50 years, setting the benchmark for fuel efficiency, quiet operation and low emissions. With models ranging from 2.3 to 250 horsepower, the Honda Marine full line of current production models meets the rigorous California Air Resources Board (CARB) 3-star standards, enabling availability and regulatory compliance in all 50 states. www.marine.honda.com/.
MINNEAPOLIS — Feb.19, 2021 — Last week, the Department of the Interior released an order stating that it will reduce restrictions on the Land Water Conservation Fund (LWCF) that were implemented in November, a move applauded by the Marine Retailers Association of the Americas and the outdoor recreation community.
The LWCF was strengthened by the passage in August of the Great American Outdoors Act, one of the most significant conservation achievements in a generation, and guaranteed full funding for LWCF at $900 million each year. A Secretarial Order on Nov. 9, which was overturned on Feb. 11, granted county commissioners veto authority over private landowners’ decisions to sell their land.
“MRAA and the whole recreational boating industry is glad to see that the Department of the Interior is pulling a previous order that would hamstring the ability to get this needed funding on the ground, making an impact in our nation’s communities,” said Adam Fortier-Brown, government relations manager for the Marine Retailers Association of the Americas. “Recreational boaters and anglers depend on proper access to public lands and waterways, and sound investments in recreational projects from federal, state and private partners to conserve fisheries habitats. Our industry is glad to have a seat at the table to support this work and help get more people outdoors.”
The Great American Outdoors Act requires federal land management agencies to set aside $27 million annually for recreational access projects such as development of an access road, parking lot and fishing dock system at the Yellowjacket Reservoir in Oregon; creating an 11-mile network of parks, boat launches and trails on the Northern Delaware River in Philadelphia; and expanding capacity, improving accessibility and increasing recreational opportunities at Lakeside Park on Lake Chelan in Washington State.
MRAA worked with the Outdoor Recreation Roundtable to create an LWCF project map to help identify important recreational LWCF projects for federal agencies. A project map and the “Top 11” LWCF projects from across the outdoor industry can be accessed here.
“The Land and Water Conservation Fund has been crucial to protecting public lands, conserving wildlife habitats and improving access to outdoor recreation. Interior’s actions affirm our support for one of America’s most successful and popular conservation programs,” said Shannon A. Estenoz, Principal Deputy Assistant Secretary – Fish and Wildlife and Parks. “We look forward to further strengthening this successful program to ensure that all communities —from hikers and sportsmen to urban and underserved communities — have access to nature and the great outdoors.”
For more information, please contact MRAA Government Relations Manager Adam Fortier-Brown at adam@mraa.com.
Industry experts to share challenging and successful culture experiences
ORLANDO, FL (February 15, 2021) – Correct Craft announces the live panel for the second Marine Industry Culture Summit. The finale of the Summit will include a question and answer session that includes Kris Carroll President of Grady White, Duane Kuck President and CEO of Regal Boats and Paul Singer President of Centurion & Supreme Boats. The session will be moderated by Correct Craft President and CEO Bill Yeargin. “We have a phenomenal lineup of leaders that have impacted the marine industry,” stated Bill Yeargin. “Kris, Duane, and Paul’s intentional focus on culture has been apparent throughout their careers. I continue to learn so much from each of them and look forward to hearing what they share. The Marine Industry Culture Summit will be packed with amazing content on how we all can strengthen our organization’s cultures to not just improve our company’s results but also to make lives better.”
Kris began her career at Grady-White more than 40 years ago as a production control clerk. She was the first female president of a major boat company, and her clear vision and effective leadership touched all aspects of the business. She has helped build and inspire a dedicated workforce of craftspeople doing fulfilling work that they enjoy and has created a strong corporate culture based on education and empowerment.
Duane became a part of the Regal team on a full-time basis in 1971 at the age of 17, learning every facet of the business. In 1982, he took on the role of Vice President and later became Chief Operating Officer. In 1994 the torch passed from father to son, with Duane becoming President and CEO. Duane served as an NMMA director for over 15 years. He currently serves as a director for the American Boatbuilders Association and is on the executive board for the National Christian Foundation’s Orlando division.
Paul has been intertwined within the marine industry since 1991. He began his marine career at Malibu Boats as a sales manager and was later named VP of Sales and Marketing. During that time, he introduced several innovative and exclusive marketing initiatives. Paul also has served his country in the U.S. Airforce as a Radar/Defensive Fire Control Technician. With a passion for others, Paul currently serves on the WSIA Board of Directors and the WSIA Towboat Committee. Paul also is involved with the Wounded Warrior Project, Horton’s Heroes, World Vision, and Make-A-Wish Foundation. He has been in his current role as president of Centurion and Supreme Boats since 2016.
About Correct Craft: Celebrating 96 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Bryant boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks. For more information please visit www.correctcraft.com.
MINNEAPOLIS — Feb. 12, 2021 — The Marine Retailers Association of the Americas announces that United States Warranty Corporation has joined as a Partner Member.
Established in 1975 and headquartered in Cleveland, Ohio, USWC offers vehicle service contracts for marine dealers in North America. Its comprehensive coverage of new and used marine watercrafts through Authorized Dealerships provides its clients’ customers with peace of mind protection both on and off the water. Along with world-class service, 24/7 Claims Adjusters and numerous benefits, USWC also offers ancillary coverage choices and flexible payment options to assist boat owners with expansive coverage, repair cost management and affordable rates.
“In addition to leveraging industry exposure opportunities for service contract products, our past participation in Dealer Week was by far, the best virtual event we were a part of in 2020. Great show. Great leads. Great content. The success we had at the event, confirmed our desire to increase our level of involvement with MRAA.” Jay Demaske, VP Business Development, Marine Watercraft Division, USWC.
Through Partner Membership, marine manufacturers, suppliers and service providers align their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry. Partner support allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.
“We welcome USWC as a valuable Partner Member,” said Allison Gruhn, Director of Business Development. “Earning the trust of USWC after it attended Dealer Week in December of last year was rewarding for MRAA, but also for our members because these dealers can now also benefit from the tools and resources it offers them.”
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About USWC
For more than 45 years, USWC has been offering an expansive range of service contract coverages at affordable rates on RV, Powersports Vehicles and Marine Watercrafts. With 24/7 in-house claims administration, we are able to provide quick payment turnaround and claims resolution in two calls or less. We offer a one of a kind exclusionary plan along with ancillary product options; allowing increased revenue to our dealer partners. Our knowledge and dedication to the industry along with our motto of Service, Integrity & Trust aid us in providing the service customers deserve. For more information, visit www.uswceagle.com/marine, book a demo: www.calendly.com/jay-demaske-vp-marinedivisionor call us at 800-233-9878.
MINNEAPOLIS — Feb. 11 — The Marine Retailers Association of the Americas announces Podium as a Platinum Partner Member.
Podium, headquartered in Lehi, Utah, is an interaction management platform for local businesses. It delivers a convenient and full-service messaging system to its clients designed to strengthen business through improved communications with customers. Podium offers a unique, all-encompassing suite of messaging tools designed to make owning a local dealership a breeze. With Podium, dealers can send review invitations, chat with website visitors, request payments, set appointments, and more, all from your Podium Inbox.
Its proven system, which has allowed more than one half of smartphone owners in the U.S. to connect with local business, aids clients with growing leads, establishing customer loyalty and internal team communication. Since its start in 2014, Podium has helped more than 60,000 businesses grow with modernized messaging capabilities and has been recognized within its field multiple times as one of the fastest-growing companies in North America.
Through Partner Membership, marine manufacturers, suppliers and service providers align their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry. Partner support allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.
“We welcome Podium as a Platinum Partner Member,” said Allison Gruhn, Director of Business Development. “Podium has shown tremendous growth within the interaction management process, so it’s great to have an organization that help our members enrich the customer experience and connections. Their support is appreciated, as their area of expertise and focus can be yet another tool within the MRAA’s dealer support system.”
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About Podium
Podium is a customer messaging platform that enables companies with a local presence to conveniently connect with their customers at critical touchpoints to help them strengthen their business. By conveniently facilitating millions of customer interactions, such as driving customer-generated online reviews and providing improved customer messaging tools, Podium serves more than 45,000 local businesses in the United States, Canada and Australia. Headquartered in Lehi, Utah, and founded in 2014, Podium is currently backed by YC Continuity, Sapphire Ventures, Alkeon Capital, Recruit Co. Ltd., IVP, Accel, Summit Partners and GV. To learn more, visit www.podium.com or contact us at press@podium.com.
MINNEAPOLIS, MN, FEBRUARY 10, 2021— The Marine Retailers Association of the Americas is pleased to announce and celebrate the 10 dealership locations that achieved Marine Industry Certified Dealership status in 2020.
The Marine Industry Certified Dealership Program provides marine retailers with a customizable blueprint to help establish efficient and effective processes. The program not only brings accountability to marine dealership across North America, but it also provides retailers with the processes to maintain the practices needed to deliver a world-class retail experience to today’s boaters.
“These dealers have committed to improving their customer experience, employee engagement and dealership operations,” said Liz Keener, MRAA Certification Manager. “They put a huge effort into improvement in 2020 by getting Certified and will continue to learn and grow through the Continuous Certification program.”
Dealership locations that achieved Certified Dealer status in 2020 include:
·Port of Egypt Marine, Southold, New York
·Union Marine — Pacific Nautiques, Pacific, Washington
·Strong’s Marine — Southampton, Southampton, New York
·Strong’s Marine — Yacht Center, Mattituck, New York
·Strong’s Marine — Water Club, Mattituck, New York
·Eric’s Outboard Marine Service, Miami, Florida
·SkipperBud’s — Madison, Madison, Wisconsin
·Watercraft Sales, Three Lakes, Wisconsin
·Manitowoc Marina, Manitowoc, Wisconsin
·Norfolk Marine, Norfolk, Virginia
They join more than 300 other dealership locations across North America that have already been Certified.
In order to maintain their Certification status, Certified Dealers must complete and pass an annual Continuous Certification curriculum. This year-long education program teaches marine professionals how to improve upon their already premier operations. Continuous Certification delivers relevant, timely, high-impact, in-depth education customized exclusively for those who have been through the initial MICD program.
Enrollment for the 2021 Continuous Certification Program is now open for Marine Industry Certified Dealers. For more information on Continuous Certification or the MICD programs, contact MRAA Certification Manager, Liz Keener at lizk@mraa.com.
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
Paycheck Protection Program (PPP) forgivable loans, which were used by nearly 90 percent of recreational boat dealerships for support during the shutdowns caused by the pandemic, are at risk of being included as income by some state governments, possibly making the forgiven portions taxable.
Passed in the Coronavirus Aid, Relief, and Economic Security (CARES) Act in March 2020, the U.S. Government distributed more than $500 billion in PPP loans to qualifying small businesses last year. Guidance on the program has changed several times since it was first passed, most recently in the $1.4 trillion omnibus/COVID-19 spending package, which clarified the original intent of PPP with the Internal Revenue Service to ensure that forgiven PPP loans were not included as taxable income at the federal level, and that businesses can claim normal tax deductions for business expenses paid for with forgiven portions of PPP loans.
Here’s where things get tricky.
Each state implements its own income tax structure that has some degree of conformity with the federal Internal Revenue Code. Twenty-one states and the District of Columbia automatically adopt any changes made at the federal level through what’s called “rolling conformity,” meaning that boat dealers in these states with forgiven PPP loans likely won’t pay taxes on the proceeds of the loan. The Tax Foundation, a Washington, D.C.-based think tank that publishes data and research studies on U.S. tax policies at both the federal and state levels, argues that states could choose to not comply with the guidance provided in the recent omnibus package, since it did not expressly modify the tax code. Consider rolling conformity states as “opt-in” states, where lawmakers or state revenue officers would need to opt-in to taxing PPP as income.
In 19 other states, lawmakers must vote to conform to any changes in the tax code, which in this case, excludes PPP from taxable income. This is called “static conformity.” This is an “opt-out” method, where state lawmakers would likely tax forgiven PPP loans unless specific guidance is given stating otherwise, or legislation is passed to exempt forgiven PPP loans from state taxable income.
Yes, it’s confusing, and it doesn’t end there: Five states have “selective tax conformity,” which, according to The Tax Foundation, means that they “may incorporate certain federal provisions or definitions by reference, but omitting large swaths of the federal tax code and forgoing the use of federal definitions of income as their own starting points for calculation.”
Five other states do not tax income. Meanwhile, Pennsylvania and Massachusetts have rolling tax conformity for corporate income taxes, but have static/selective conformity for individual income taxes.
In the Tax Foundation chart on the left below, states with static conformity are highlighted in yellow. You’ll notice when comparing it to MRAA’s chart (right), that some of those states (i.e. California, Hawaii, Indiana, Kentucky, North Carolina, Ohio, Oregon, South Carolina, etc.), which are highlighted in green, already passed legislation or issued guidance clarifying that forgiven PPP loans will not be included as taxable income; other states highlighted in green have rolling tax conformity. States highlighted in blue on the right have not yet issued clarifying language or legislation at the time this article was written; while, states in red have indicated that they will tax forgiven PPP loan proceeds.
South Dakota and Wyoming do not impose corporate or personal income taxes. Nevada does not impose a personal income tax and only imposes gross receipt taxes, in lieu of corporate income taxes. These three states are striped for these reasons.
Newly introduced legislation in Maine (also striped) proposes to not tax the first $1 million of forgiven PPP loans a business received. Massachusetts, New Jersey and Wisconsin legislatures have introduced bills explicitly seeking to exclude forgiven PPP loans from taxable income.
The Marine Retailers Association of the Americas is monitoring this situation closely, and working with MRAA members and partners in each state in an effort to ensure that states comply with PPP tax forgiveness, as was originally intended. When state governments don’t conform with the recent omnibus guidance and exclude forgiven PPP loans from income, dealers face more complicated and costly tax burdens, effectively undermining a program that was intended to help keep their businesses open through the pandemic.
Many states have not announced how they will proceed with this matter, but there is concern and speculation that many state governments may tax forgiven PPP loans to help make up for a collective $121 billion revenue shortfall over the next two years. But the conversations around this topic are gaining steam.
MRAA will continue to update you on these matters, but in the meantime, you can see how your state is treating forgiven PPP loans, or if your state allows deductibility of expenses paid with PPP loans, by reviewing the table below.
SPRINGFIELD, Missouri – Bass Pro Shops and Cabela’s, North America’s premier outdoor and conservation company, today unveiled its first-ever Super Bowl commercial, a heartfelt message about nature’s healing power. With stunning cinematography, evocative music and a genuine tone filled with hope, the 60-second commercial, titled “Get Back to Nature,” features people everywhere returning to adventure in the great outdoors. Messaging reminds viewers that, “the great outdoors are wide open,” and “to get back to nature” and “connect with the ones we love the most.”
“In times like these, we need nature more than ever. If there is a bright spot in these challenging times, it’s that’s more families are discovering the outdoors than ever before. Casting a line on the water, hiking in the woods and camping out under the stars provide us all with much more than social distancing,” said noted conservationist and Bass Pro Shops founder Johnny Morris.
Bass Pro Shops is especially excited to be part of this year’s supercharged Super Bowl. It’s a legendary matchup featuring Patrick Mahomes and Bass Pro’s home state’s Kansas City Chiefs against Tom Brady and the Buccaneers just down the road from its Tampa destination store in the heart of great fishing. Celebrating 50 years as the World’s Leader in the Great Outdoors
“On the eve of the 50th anniversary of Bass Pro Shops, in addition to providing added inspiration for families to get out in nature together, we wanted to celebrate and say thank you to our incredibly talented and passionate team members at Bass Pro Shops and Cabela’s stores across North America who have very deservingly earned the reputation as, ‘The World’s Foremost Outfitters,’” Morris added.
Fifty years ago, as an avid young angler Johnny Morris founded Bass Pro Shops in the back of his father’s liquor store in Springfield, Missouri, the company’s sole location for its first 13 years. Over the course of the years that followed, the outdoor retailer has established itself as one of America’s most beloved brands. Last year, Bass Pro Shops was recognized as the #3 Most Reputable Retailer in America by Reputation.com. The company manufactures Tracker Boats and ATVs as well as Ascend kayaks that also are proudly showcased in the outdoor-themed message.
At the heart of Bass Pro Shops and Cabela’s is a deep and unrivaled passion for conservation Conservation requires engagement: Bass Pro Shops and Cabela’s help connect countless young people to the outdoors every year. The company and its people have a proud heritage of supporting numerous conservation organizations. Johnny Morris is one of the most awarded and recognized conservationists in the U.S., and, in 2019, he was the recipient of the prestigious Audubon Medal for his lifetime commitment to conservation. “Get Back to Nature” was originally envisioned by Johnny Morris and produced inhouse with creative support from Dave Swaine at St. Louis-based Kuhl-Swaine.
About Bass Pro Shops and Cabela’s
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”
Hi, I'm Aimie!
I can help you navigate the site, find resources, and answer dealership questions. Feel free to type your question below or select one of the options to get started!
Honda has manufactured more than 100 million power products worldwide since 1953 and, in 1964, introduced its first Honda Marine four-stroke outboard motor, the GB30. Honda continues to spearhead the development of low-emission and environmentally friendly four-stroke engines for use in outboard motors, generators, water pumps, lawn mowers, snow blowers, tillers, trimmers and other power equipment offerings. Honda enhances its marine engine line by incorporating technologies from its advanced automotive and racing heritage.
