Tag: Find your best self on the water campaign

Female Anglers Pose Significant Revenue Opportunity for Fishing Industry

• RBFF and Southwick Associates Find: Increasing women’s participation in fishing stands to provide an additional $1 billion in revenue to the sportfishing industry ALEXANDRIA, VA (May 18, 2023) – Female anglers pose a significant revenue opportunity for the fishing industry, according to new research from the Recreational Boating & Fishing Foundation (RBFF) and Southwick Associates. […]

Take Me Fishing Launches ‘Find Your Best Self on the Water’ Campaign Spotlighting Benefits of Fishing and Boating for Women

• Marketing campaign fueled by extensive research revealing women who fish are happier and healthier ALEXANDRIA, VA (May 2, 2023) – The Recreational Boating & Fishing Foundation (RBFF) this week launched the Take Me Fishing™ “Find Your Best Self on the Water” campaign to create awareness of fishing and boating among diverse new audiences and […]