You don’t just call up a pizza joint and ask, “Can you help me order a pizza?” That might be fun to try one time to capture their response, but it’s better to have some details ready about your favorite order. Having been trained on pizza ingredients, pizza making and
• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find greater success when using AIMIE our AI-powered Chatbot. Currently, members ask AIMIE basic questions that lack the proper depth. I’m
A dealer reached out recently because they needed a job description for a marina manager at a waterfront location. They didn’t have the job description, and they also didn’t have the time to build one from scratch. Because AIMIE, our AI for Marine Industry Education by Betty Bot, already knows
I am a 1-in-8 Member By Jerrod Kelley, MRAA Content Manager [Editor’s note: Original LinkedIn post edited for sharing] Yesterday (Monday, Oct.6, 2025), as I sat in a room filled with brilliant marketing minds and dozens of marine industry leaders and decision-makers for the Discover Boating Marketing Leadership Summit 2025
• MRAA’s Dealer Week Conference and Expo offers marine dealerships an unmatched experience for education, networking and advancement. After removing the covering for the temporary tattoo on my right shoulder, the words in the bright red heart with an arrow piercing through it read, “Mom!” But from my inverted angle,
We have all been there, sitting in a meeting when someone says the word. Everyone around the room instantly thinks: is it DAY-ta or DA-tuh? It doesn’t matter how you say it! Both forms are considered acceptable English pronunciations of the word data. Don’t believe me? Watch this! What DOES
The 2023 MRAA Dealer Week Conference and Expo was the largest Dealer Week on record, from its attendance to its sheer size! I feel honored to play a role in helping make the annual event happen. But, as some of my co-workers have stated, Dealer Week 2023 just hit differently.
• Two Dealer Week educators to deliver soul-stirring keynotes. Imagine this. You put on baseball catching gear and squat down on your toes 60 feet 6 inches away from a hard-throwing pitcher on a mound of dirt. Your goal is catching his 102-mph fastball and arsenal of sliding and sinking
MRAA’s Dealer Week is about learning, growing and educating your dealership team for even more success in the year ahead. However, it’s also about having fun, seeing friends, making new connections and celebrating another year of being part of the greatest industry ever! Last year in Austin, Texas, the
Revised by author on Feb. 18, 2026. William H. McRaven, retired U.S. Navy Admiral and author, discusses the word hope in chapter 9 of his book “The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy).” Anyone in a leadership position has either used hope or have heard something
