By Bob McCann, Lead MICD Program Consultant When I made the walk from the automotive industry to the marine industry in 1999, two areas of concern jumped out at me. A Missed Opportunity: Neglecting Customer-Pay ServiceThe observation of a missed opportunity in service was mostly my ignorance of the enormity of the dealer’s role in […]
Tag: marine industry
Discover Boating: ‘Understanding Boat Capacity and Carriage Requirements’
• Fifth episode in digital video series focused on safe boating operation, Powered by Progressive® Insurance As part of the brand’s efforts to reinforce safety guidelines, Discover Boating launched the final episode in its five-part digital video series in partnership with Progressive® Insurance. In episode five, “Capacity and Carriage Requirements,” viewers learn about necessary boat capacity requirements as […]
Mocama Marine Joins MRAA as Partner Member
MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces the addition of Mocama Marine as a new Partner Member. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine industry. Support […]
Discover Boating Seeking New Product Video Footage from Manufacturers
Discover Boating is looking for new running footage of several different boat types which will be used in Discover Boating creative and media b-roll. With NMMA member help, Discover Boating will be updating its video assets to promote the variety of new boat types available to consumers. The process to submit footage is easy: The […]
Priority One Financial Services to Host Compliance, Safeguards Q&A Session for Dealers
St. Petersburg, FL. (July 27, 2023) – Priority One Financial Services, a full-service retail financing company for marine, RV and trailer dealers, will host a live online question-and-answer session with industry legal expert, Randy Henrick. The session will take place from 12–12:45 p.m. EST, Wed., August 23. Henrick has nearly 30 years of legal expertise in consumer […]
Cautiously Optimistic at ‘Cliffside’
• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q2 Marine Market Drew Mick, MRAA: April saw a small decline across all boat types in traffic views. Is there any reason for that dip? Lenny Sims: When we look at the data, there’s all […]
Partnership Announced to Expand Minnesota’s $10 Billion Outdoor Recreation Industry
• Governor Walz announces partnership; goal to make Minnesota a top 10 state in outdoor recreation [ST. PAUL, MN] – Governor Tim Walz today announced a new partnership to expand Minnesota’s $10 billion outdoor recreation industry. The Minnesota Department of Employment and Economic Development (DEED), Department of Natural Resources (DNR), Explore Minnesota Tourism (EMT), and Iron […]
Discover Boating Canada Launches New ‘Dealer Finder’ Tool
Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas (MRAA), announced the expansion of its popular Dealer Finder tool in the U.S. with the launch of the new Canadian Dealer Finder on DiscoverBoating.ca. This tool conveniently connects boat-buying consumers directly with nearby dealers. Click here to visit the new Canadian Dealer Finder Since launching […]
Sea Tow Foundation Invites Submissions for 2023 National Boating Safety Awards
• Apply Now! Applications accepted through September 1 SOUTHOLD, N.Y., July, 26, 2023 – The Sea Tow Foundation and its esteemed Boating Safety Advisory Council are delighted to announce the call for entries for the 2023 National Boating Safety Awards. “Our mission at the Sea Tow Foundation is to provide access to education, tools and […]
4 Tips to Help Your Dealership Manage Inventory
It’s been a wild ride for your business these past few years. For a while there, the boat market was incredibly favorable (when you could get boats in inventory), and you were enjoying some healthy profit margins. But today, it’s time to face the reality of a changing market. If you’re anything like your peers, […]
