Elevate Communication, Marketing and Lead Generation for Your Marine Dealership By Bryan Tierney, Lightspeed Sales Engineer In today’s rapidly changing marine industry, communicating effectively with customers has become essential for success. With rising customer expectations and an increasingly digital-first approach, many marine dealerships are finding that texting offers a powerful way to keep customers engaged, […]
Tag: marketing tips
5 Ways AI Can Revolutionize Your Dealership
(Editor’s Note: The MRAA has its own artificial intelligence program in AIMIE, which stands for AI for Marine Industry Education. AIMIE, an AI-powered platform trained on MRAA’s extensive content and educational programs, is reserved for MRAA Gold and Silver Members. Designed to be our smartest team member, she can instantly answer any of your industry […]
5 Reasons to Use Social Media at Your Dealership
By Keona Frasier, Boatmart.com Social media outlets provide an invaluable avenue for you to reach consumers right where they are (here’s a hint: they’re on their phones). Connecting with your customers in such a direct way has some major benefits for the reputation, growth and profits of your dealership: The plethora of social media channels […]
How Your Dealership Can Stop Competing on Price
Times are tough. It’s tempting to compete on price so your team can move as many boats as possible, but it’s not the best strategy. You need a better message than “buy from our dealership because we’re cheaper than the other guys.” Even if you are cheaper than the other guys! Because sooner or later, […]
What Business Are You Really In?
If I were to ask you, “What type of business do you own?” you would probably say something like: “We sell and/or service boats!” But that’s NOT really the business you’re in. First and foremost, you’re in the business of customer acquisition. Because you can’t sell and service boats if you don’t have buyers. Duh. It’s pretty […]
