Times are tough. It’s tempting to compete on price so your team can move as many boats as possible, but it’s not the best strategy. You need a better message than “buy from our dealership because we’re cheaper than the other guys.” Even if you are cheaper than the other guys! Because sooner or later, […]
If I were to ask you, “What type of business do you own?” you would probably say something like: “We sell and/or service boats!” But that’s NOT really the business you’re in. First and foremost, you’re in the business of customer acquisition. Because you can’t sell and service boats if you don’t have buyers. Duh. It’s pretty […]
It’s important to monitor website performance – and tools like Google Analytics make it easy to access the data. In fact, it’s almost too easy. Many business owners get overwhelmed by the sheer volume of information available. Today, I’m highlighting five of the most important metrics. If all you do each month is review these […]
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