Service Managers face tremendous challenges every day. They confront workforce shortages, wavering efficiency and concerning proficiency numbers, increasing repair event cycle times, teamwork issues, quality control problems, lowering customer satisfaction scores and so much more. And to make it even more painful, there just hasn’t been a true training pathway to help them to overcome […]
Tag: MRAA blog
Digital Marketing Strategies
• 7 tactics to help your dealership acquire more customers In today’s digital-first marketplace, it’s important to have the correct insights so you can enhance your online marketing efforts to help your dealership attract and acquire more customers. Here are 7 strategies to enhance your digital marketing: In order to stay competitive in the ever-evolving […]
What Business Are You Really In?
If I were to ask you, “What type of business do you own?” you would probably say something like: “We sell and/or service boats!” But that’s NOT really the business you’re in. First and foremost, you’re in the business of customer acquisition. Because you can’t sell and service boats if you don’t have buyers. Duh. It’s pretty […]
A Roadmap to Winning in Service
• Pre-order the MRAA Service Management Special Report to help your dealership improve your service department’s overall performance. By Jerrod Kelley & MRAA Education team We have all heard the wise words: “Sales sell the first boat, and service sells the second, third and fourth.” Indeed, dealership service departments play a vital role in customer […]
Intentional Action
• MRAA Guide to Navigating 2024: 11 Strategies & 60+ Tools to Help Your Dealership Find Success in the New Year Some economic experts out there are predicting impending challenges in 2024. From the banter about election-year concerns to a bound-to-happen recession, the picture that is being painted by many is that the sky may […]
Seeking Greatness
• Interest in the Great Dealerships to Work For awards criteria suggests a commitment to excellence. After I sent out the recent MRAA press release announcing the 22 Certified Dealerships that earned a 2023 Great Dealerships to Work For (GDTWF) award at Dealer Week in Tampa, Fla., I received an email response asking what is […]
Briefing Held on Economic Impact of NOAA Vessel Strike Reduction Rule
On November 9, the Congressional Boating Caucus hosted a briefing on the National Oceanic and Atmospheric Administration’s (NOAA) proposed expansion of the North Atlantic Right Whale Vessel Strike Reduction Rule. The briefing outlined how the proposal would devastate the recreational boating and fishing industries on the Atlantic coast and the communities that depend on them. […]
In Your Search for Wisdom & Success Dealer Week 2023 Education Delivers!
My high school geography teacher had several quirky expressions he used to say to help a student realize their effort was not meeting his expectations. The one he used most often was, “There are two kinds of people in the world, the quick and the dead.” Typically, his message delivery included a Dwayne “The Rock” […]
Leadership Requires Strength & Humility
William H. McRaven, retired U.S. Navy Admiral and author, discusses the word hope in chapter 9 of his book “The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy).” Anyone in a leadership position has either used hope or have heard something said like “I hope it all works out.” McRaven goes on to […]
Discover Your Unique Identity to Become a Great(er) Dealership
Last year, 27 MRAA Certified Dealers earned 90% positive responses on their annual Employee Satisfaction Surveys (ESS). They were honored with an MRAA Great Dealership to Work For award live on stage at Dealer Week in Austin, Texas. This year, on Wednesday, Dec. 6, dozens more Certified Dealers will receive this valuable recognition amongst their […]
