By Chris Dominis, Manager of Customer Success & Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner No matter what happens across the marine industry, one thing holds true — your team is your dealership’s foundation. Without a dedicated, well-equipped workforce, it can be difficult to meet rising customer expectations. While product and pricing matter, […]
Tag: MRAA Platinum Partners
Leadership & Loyalty — From the Top, Down
• KICKER style! Proven workforce tactics and 6 leadership tips to help you build culture and create community By Marilyn DeMartini, Marine Industry Marketer & Journalist Attrition is not a problem at KICKER. The average tenure at the company is 14 years, compared to the quoted industry average of two years. But then there’s also […]
Lead Nurture Is No Longer Optional
The landscape has shifted: why the future of marine sales hinges on timely, tailored engagement By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner It’s 2025 and across the marine industry, we’re seeing the impact of a long-anticipated generational handoff. Millennials are now in their peak earning years, Gen Z is […]
DealerRock Commits to Platinum Partner Membership
MINNEAPOLIS, Oct. 6 – DealerRock has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. It will also showcase at Dealer Week 2025 in Tampa, Fla. This partnership underscores DealerRock’s commitment to supporting marine retailers and advancing the marine industry. As a Platinum Partner, DealerRock demonstrates a deep investment in […]
Pin-Up Marketing Joins as MRAA Platinum Partner
MINNEAPOLIS, Oct. 3 – The Marine Retailers Association of the Americas (MRAA) announces that Pin-Up Marketing has strengthened its support of the marine industry by becoming a Platinum Partner Member. This premier level of partnership highlights Pin-Up Marketing’s dedication to helping dealers succeed, enhancing customer connections and fostering growth across the recreational boating industry. “Our […]
De Antonio Yachts Commits to Platinum Partner Membership
MINNEAPOLIS, Sept. 30– The Marine Retailers Association of the Americas (MRAA) announces that De Antonio Yachts has expanded its support of the marine industry by joining as a Platinum Partner Member. This elevated level of partnership reflects De Antonio Yachts’ strong commitment to dealer success, customer satisfaction and the advancement of the recreational boating industry. […]
Grady-White Boats Commits to Platinum Partner Membership
MINNEAPOLIS, August 28 — Grady-White Boats has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. This partnership highlights Grady-White’s ongoing commitment to supporting the dealer community and advancing the marine industry. As a Platinum Partner, Grady-White Boats shows its deep investment in the marine industry’s future by collaborating with […]
BoatUS Commits to Platinum Partner Membership
MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces BoatUS has committed to the association as a Platinum Partner Member. Also, it is an exhibitor Dec. 7-10, at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner, BoatUS demonstrates a deep investment in the future of the marine industry. Its […]
How to Use a DMS to Market Your Services & Inventory
More than merely an inventory and point-of-sale tool, a Dealer Management System (DMS) can assist you with marketing in various strategic and practical ways. Your DMS is the foundation for targeted, efficient, data-driven marketing campaigns. But what steps should you take to make the most use of your DMS? Here are two effective examples of […]
From Lead to Loyalty – Designing a Stronger Customer Journey in Marine Retail
By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9% dip in new boat sales […]
