The landscape has shifted: why the future of marine sales hinges on timely, tailored engagement By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner It’s 2025 and across the marine industry, we’re seeing the impact of a long-anticipated generational handoff. Millennials are now in their peak earning years, Gen Z is […]
Tag: MRAA Platinum Partners
DealerRock Commits to Platinum Partner Membership
MINNEAPOLIS, Oct. 6 – DealerRock has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. It will also showcase at Dealer Week 2025 in Tampa, Fla. This partnership underscores DealerRock’s commitment to supporting marine retailers and advancing the marine industry. As a Platinum Partner, DealerRock demonstrates a deep investment in […]
Pin-Up Marketing Joins as MRAA Platinum Partner
MINNEAPOLIS, Oct. 3 – The Marine Retailers Association of the Americas (MRAA) announces that Pin-Up Marketing has strengthened its support of the marine industry by becoming a Platinum Partner Member. This premier level of partnership highlights Pin-Up Marketing’s dedication to helping dealers succeed, enhancing customer connections and fostering growth across the recreational boating industry. “Our […]
De Antonio Yachts Commits to Platinum Partner Membership
MINNEAPOLIS, Sept. 30– The Marine Retailers Association of the Americas (MRAA) announces that De Antonio Yachts has expanded its support of the marine industry by joining as a Platinum Partner Member. This elevated level of partnership reflects De Antonio Yachts’ strong commitment to dealer success, customer satisfaction and the advancement of the recreational boating industry. […]
Grady-White Boats Commits to Platinum Partner Membership
MINNEAPOLIS, August 28 — Grady-White Boats has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. This partnership highlights Grady-White’s ongoing commitment to supporting the dealer community and advancing the marine industry. As a Platinum Partner, Grady-White Boats shows its deep investment in the marine industry’s future by collaborating with […]
BoatUS Commits to Platinum Partner Membership
MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces BoatUS has committed to the association as a Platinum Partner Member. Also, it is an exhibitor Dec. 7-10, at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner, BoatUS demonstrates a deep investment in the future of the marine industry. Its […]
How to Use a DMS to Market Your Services & Inventory
More than merely an inventory and point-of-sale tool, a Dealer Management System (DMS) can assist you with marketing in various strategic and practical ways. Your DMS is the foundation for targeted, efficient, data-driven marketing campaigns. But what steps should you take to make the most use of your DMS? Here are two effective examples of […]
From Lead to Loyalty – Designing a Stronger Customer Journey in Marine Retail
By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9% dip in new boat sales […]
Qwest Pontoons Commits to Platinum Partner Membership
MINNEAPOLIS, April 29 — The Marine Retailers Association of the Americas (MRAA) announces that Qwest Pontoons commits to Platinum Partner Membership with the association. As a new Platinum Partner Member of the MRAA, Qwest Pontoons has joined like-minded marine businesses who are committed to driving innovation and supporting long-term growth within the dealer network. By […]
Searchshop Commits to Platinum Partner Membership
MINNEAPOLIS, April 29 – The Marine Retailers Association of the Americas (MRAA) announces that Searchshop commits to Platinum Partner Membership with the association. As a Platinum Partner Member of the MRAA, Searchshop helps to shape the future of the marine dealer network by championing initiatives that foster long-term growth and sustainability. Its involvement supports essential […]
