The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]
Tag: MRAA President
NMLA’s 43rd Annual Marine Lenders Conference Sets Attendance Record
More than 200 attendees from 87 businesses and 37 first-time registrants connected September 24-26 at the Westin Hilton Head Island Resort in South Carolina The National Marine Lenders Association (NMLA) just wrapped up its 2023 conference in Hilton Head, S.C., drawing the largest number of attendees in more than 10 years. Headliners for the National […]