As experts in dealer improvement, the Marine Retailers Association of the Americas recently hosted a webinar, showcasing turnkey solutions for manufacturers and suppliers within the boating industry. “Over the last 10 years, MRAA has transformed itself into an incredible dealer development resource,” explains Matt Gruhn, MRAA President. “Our team connects dealers with tools, templates and […]
Tag: MRAA Press Releases
Your Toolkit for Succession Planning
Every business needs succession planning at some point, but not every business leader has a plan in place when that time comes. Thanks to a new series of partnerships announced today by the MRAA, however, marine dealers have a new Succession Planning Toolkit to help them prepare. Business succession planning is the process of creating […]
MRAA, RBFF and NMMA Extend Consumer Campaign Collaboration to Recruit and Retain Fishing & Boating
The Recreational Boating & Fishing Foundation , the National Marine Manufacturers Association and the Marine Retailers Association of the Americas today announced their second-year collaboration on the industry-wide Get On Board consumer marketing campaign to recruit and retain new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to […]
Dealer Week Campaign Wins Best Event Marketing Neptune Award
MINNEAPOLIS — Dealers attended Dealer Week virtually in 2020, but that didn’t mean they couldn’t learn together with their teams — and a special promotion to help them do just that was awarded a Neptune Award by the Marine Marketers of America. The Neptune Awards, now in its 13th year, annually honors excellence in marine […]
MRAA 2020 Impact Report: Dealer Engagement Hits All-Time High
MRAA today released its Annual Impact Report, which shows that dealer engagement with the association rose to record levels during 2020. “Being there for dealers in a year like 2020 is exactly why MRAA exists,” said Mike Davin, Brand Director at MRAA. “When we reviewed MRAA’s engagement numbers, we were really honored how many dealers […]
MRAA Announces 2021 Board Members
Rob Soucy to serve as the chair of the Marine Retailers Association’s Board of Directors The Marine Retailers Association of the Americas has announced its Board of Directors for 2021, including new chairman, Rob Soucy, President of Port Harbor Marine. Soucy has served on the MRAA Board of Directors since 2006, most recently as the […]
MRAA Launches Training ‘N’ Tactics Educational Series
Monthly Program Available to Silver and Gold MRAA Members for Team Development MINNEAPOLIS, January 26, 2021 — The Marine Retailers Association of the Americas announced today that it will launch a new monthly educational series, Training ‘N’ Tactics (or “TNT” for short), to provide training and foster team development for member dealers. “This […]
MRAA Condemns Violence at U.S. Capitol
The Marine Retailers Association of the Americas condemns the violent and unlawful actions taken yesterday at the U.S. Capitol. As a marine trade association, our mission is to bring together people and businesses from across North America in support of a strong and healthy boating industry. We welcome differences of opinion, background and experience, as […]
MRAA Introduces ‘Guide to Boat Show Success’
New publication presents strong tools, expert advice and proven examples of how to prepare for the 2021 boat show season, with or without in-person shows MINNEAPOLIS, December 22, 2020 — The Marine Retailers Association of the Americas announces MRAA’s Guide to Boat Show Success, a publication to walk you through a successful show season […]
Apply for the 2021 MRAA Educational Foundation Scholarships
Prepare your dealership for 2021 success now. Let the MRAA Educational Foundation Scholarships help you with the professional development of your employees through scholarships. Increase Technical skills: Marine Trade Association Technical Scholarship Improve Leadership capabilities: Kevin Lodder ScholarshipDuane Spader Leadership Development Scholarship Nominate or apply for these scholarships by January 6 to make 2021 […]