In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine […]

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA today announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have […]

Grow Boating, Inc. merges into NMMA and Discover Boating Canada becomes part of NMMA Canada to allow for improved industry activation that leverages NMMA’s boat show portfolio and adds value to the industry’s investment in Discover Boating across North America   CHICAGO and MINNEAPOLIS —The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of […]

WASHINGTON, D.C. —  July 8, 2020 — U.S. Reps. Joe Morelle (D-NY-25), Jack Bergman (R-MI-01), Jared Golden (D-ME-02), and Pete Stauber (R-MN-08) today introduced the Providing Resources for Emergency Preparedness and Resilient Enterprises (PREPARE) Act, landmark bipartisan legislation that would give small businesses the opportunity to access much needed capital to invest in disaster resilient […]

MINNEAPOLIS —  July 6, 2020 — With first-time boat buyers flocking to boat purchases in record numbers and overwhelming dealers across North America, the buying and ownership experience is at risk. With this in mind, the Marine Retailers Association of the Americas has announced a new education series of insights and resources designed to help […]

MINNEAPOLIS – June 10, 2020 – The Marine Retailers Association of the Americas opened dealer registration today for Dealer Week 2020, to be held Dec. 8-11 in Austin, Texas, with a month of reduced rates, and a three-fold guarantee for attendees: Dealer Week will take place in 2020; if anyone attends and doesn’t learn anything […]

MINNEAPOLIS – June 9, 2020 – Tragedy has fallen upon Minneapolis, Minnesota, the United States and the world. On Monday, May 25, George Floyd was killed by police in an unjust, unfair and deplorable act of violence.   This is one act in a long series of violent acts upon the Black community that signifies […]

May 28, 2020 – The Sea Tow Foundation has appointed Adam Fortier-Brown, Government Relations Manager of the Marine Retailers Association of the Americas as one of seven new marine industry stakeholders to serve a two-year term on its North American Sober Skipper Advisory Council which was established in 2019. In this capacity, Fortier-Brown joins a […]

MINNEAPOLIS —  May 11, 2020 — The Marine Retailers Association of the Americas, along with trade association partners from across the marine industry, released a 58-page publication aimed at helping boat businesses operate safely in a new marketplace concerned with the COVID-19 health crisis. The publication, titled “Guide to Operating Your Boat Business Safely,” provides […]

The Marine Retailers Association of the Americas launched a series of resources today to help marine industry dealers get back to work in a safe and effective manner. These resources can be found at mraa.com/getbacktowork. Noting that dealerships around North America have remained only partially open in most areas — only 15 percent were “open […]