The Marine Retailers Association of the Americas condemns the violent and unlawful actions taken yesterday at the U.S. Capitol.  As a marine trade association, our mission is to bring together people and businesses from across North America in support of a strong and healthy boating industry. We welcome differences of opinion, background and experience, as […]

New publication presents strong tools, expert advice and proven examples of how to prepare for the 2021 boat show season, with or without in-person shows   MINNEAPOLIS, December 22, 2020 — The Marine Retailers Association of the Americas announces MRAA’s Guide to Boat Show Success, a publication to walk you through a successful show season […]

Prepare your dealership for 2021 success now.  Let the MRAA Educational Foundation Scholarships help you with the professional development of your employees through scholarships. Increase Technical skills:  Marine Trade Association Technical Scholarship    Improve Leadership capabilities: Kevin Lodder ScholarshipDuane Spader Leadership Development Scholarship   Nominate or apply for these scholarships by January 6 to make 2021 […]

Kristen Frohnhoefer, President of Sea Tow Services International Inc. has been selected as the recipient of the thirty-four annual Darlene Briggs Marine Woman of the Year Award. The award was presented to Kristen by the 2019 award recipient, Sara Anghel, on Wedneday, Dec. 9, during the Marine Retailers Association of the Americas Awards Celebration. Part […]

MINNEAPOLIS, MN — Barletta Boats President Bill Fenech has issued a challenge to marine industry businesses to “step up” and support the Marine Retailers Association of the Americas financially. Watch the video challenge here. In what has otherwise been a record-setting year for the boat business, the MRAA’s annual revenue has taken a major hit […]

The Marine Retailers Association of the Americas has hired three new employees in Education Specialist Cecelia Pallotto, Content Manager Jerrod Kelley and Membership Manager Sherri Cuvala. “We are thrilled to welcome Sherri, Cecelia and Jerrod
 to our MRAA team and to bolster all of the great resources we create and contribute to this great industry […]

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine […]

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA today announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have […]

Grow Boating, Inc. merges into NMMA and Discover Boating Canada becomes part of NMMA Canada to allow for improved industry activation that leverages NMMA’s boat show portfolio and adds value to the industry’s investment in Discover Boating across North America   CHICAGO and MINNEAPOLIS —The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of […]

WASHINGTON, D.C. —  July 8, 2020 — U.S. Reps. Joe Morelle (D-NY-25), Jack Bergman (R-MI-01), Jared Golden (D-ME-02), and Pete Stauber (R-MN-08) today introduced the Providing Resources for Emergency Preparedness and Resilient Enterprises (PREPARE) Act, landmark bipartisan legislation that would give small businesses the opportunity to access much needed capital to invest in disaster resilient […]