The Marine Retailers Association of the Americas announced today that it has developed a survey tool, the COVID-19 Employee Sentiment Survey, that dealers can use to measure employee sentiment during this COVID-19 pandemic. The survey tool, which has been modified from the standard Employee Satisfaction Survey offered by the Marine Industry Certified Dealership Program, provides […]

The Minnesota Department of Natural Resources and Explore Minnesota Tourism department appointed Marine Retailers Association of the Americas President, Matt Gruhn, to their joint Outdoor Recreation Task Force today. Created by Governor Tim Walz in December with industry support, the task force will bring together outdoor recreation stakeholders to identify opportunities to expand access, and […]

The Marine Retailers Association of the Americas announced today that it has made its entire library of standard educational courses found at MRAATraining.com available for free to any boat dealer who would like access. MRAATraining.com features 140 courses key to dealership growth and success, such as sales, marketing, customer service, F&I and the service department. […]

In response to the ongoing COVID-19 crisis, the Marine Retailers Association of the Americas expanded its Ask the Expert series of live webinars for boat dealers to help them navigate decision-making in the coming weeks and months. “Today’s business environment leaves dealers with numerous critical questions — questions about caring for their employees and customers, […]

In the first of a multi-step plan to support marine dealers with their response to the coronavirus and ensuing economic challenges, the Marine Retailers Association of the Americas has launched a webpage with resources for the industry to tap into. This page will be updated daily with new resources as they become available. “If you’re […]

In order to share the value of its extensive library of online learning with more dealers, the Marine Retailers Association of the Americas has added a valuable new member benefit for all Bronze members. All current or newly enrolled Bronze Members will now have free access to one online course on MRAATraining.com per year. MRAATraining.com […]

Following the success of two recent webinars that focused on asking experts the questions that marine retailers care about, MRAA has decided to launch a free monthly webinar series titled “Ask the Expert.” The first entry in the series is “Ask the Expert: How to Keep Your Dealership Safe,” featuring security expert Robert Siciliano, on […]

Dealer Week, the reimagined Marine Retailers Association of the Americas Conference and Expo, was awarded Honorable Mention in the Event Marketing / Grassroots category of the 2019 Neptune Awards. Honorees were recognized at a combined Marine Marketers of America and Boating Writers International meeting during the Miami International Boat Show on February 13. Dealer Week’s […]

The Marine Retailers Association of the Americas named Ed Lofgren of 3A Marine Service, Inc., Hingham, Mass., as its 2019 Lifetime Achievement Award recipient. Last week, Lofgren was recognized for his deep passion and dedication to his local, state, national and North American boating industry for more than 50 years. In addition to owning and […]